- Users will be able to change various aspects of customized tournaments
- This will allow a better connection to specific audiences and elevation of brand loyalty
- It is expected that more brands will be reached out through this offering
Operators will be able to broadcast the Betby.Games football tournaments by fully tailoring it to their individual brand identity.
BETBY Reveals New Offering
Software provider BETBY has been at the forefront of using machine learning and artificial intelligence to integrate premium quality data feeds into the esports betting sphere. Recently, the company has been making new steps in redefining branding through the launch of customized tournaments. These enable betting operators to broadcast the Betby.Games football tournaments by fully tailoring them to each brand’s identity.
As a result of the announcement, clients will gain access to full customization design options that allow brands to further distinguish themselves from the competition. This will create a slew of new and memorable products that will resonate with audiences and elevate brand loyalty.
“Betby’s initiative for custom leagues is poised to transform the esports sector by enabling clients to craft a distinctive product that truly reflects their brand and aesthetic,” commented Kirill Nekrasov, Product Owner at BETBY about the new initiative.
“Our new custom leagues guarantee exclusive rights to each brand, offering unmatched market uniqueness where brands can precisely shape their esports presence. This offer seamlessly matches the client’s brand identity, enhancing recognition in the esports arena. Each league is distinct, mirroring the brand’s ethos and providing a standout esports product,” Nekrasov further explained.
The company currently offers services in e-soccer, e-tennis, CS2, Rocket League, and many more. However, this portfolio may grow further should the most recent offering prove to be a success and drive more engagement and demand from operators and audiences.
What Customizations Are Available?
Users of BETBY’s new product will be delighted to hear that the customization options extend to every aspect of the virtual stadium and team presentation. Thanks to this, a fully personalized esports experience can be created, with every element of the game aligning with the client brand’s vision and values. These customizations include options such as:
- Stadium sidelines, stands, and spectators, with banners incorporated to reflect the client’s branding
- Complete freedom in selecting colors for the players’ uniforms, logos, and styles
- The ability to name teams and design their logos
- Individual player customization, which allows for the creation of custom avatars within each team
The new offering comes a month after the MGA allowed BETBY to operate in Malta. With the Malta Gaming Authority allowing the operations of BETBY, the company has already seen a lot of growth in 2024. Following the launch of the current offerings, it is expected that BETBY will grow even further down the line.
