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Published: April 30, 2024

Written by: Stefan Velikov


  • Alienware will provide the circuit’s PCs and monitors
  • Battle Beaver is in charge of creating custom controllers for players
  • Meanwhile, Herman Miller will provide gaming chairs for the participants

ALGS revealed that the three new companies will provide various materials for the events, as well as host giveaways and fan activations.

Alienware Will Provide PCs

Every esports event needs a good supply of hardware and for this reason, the  Apex Legends Global Series (ALGS) has partnered with gaming PC brand Alienware. The organizers of the event have also brought in custom gaming gear company Battle Beaver and furniture brand Herman Miller to supplement the tournament.

“With Apex Legends Global Series (ALGS) Year 4 well underway and the Split 1 Playoffs right around the corner, we’re thrilled to reveal some of our incredible partners that are supporting the ALGS this year,” the official statement reads. “These partnerships help us make the ALGS great, and this year they’ll be providing our pros and fans with high-quality equipment at LAN along with giving back to our community.”

As part of the deal, Dell’s gaming-focused brand Alienware, along with Intel, will provide the event’s PCs and monitors. However, Alienware will also be involved in creating various activations throughout the tournament. The brand will also be part of the broadcast with the “Alienware Play of the Day” segment.

Furthermore, fans will be able to experience the brand’s products in the free play areas at ALGS venues. Alienware will also host giveaways and provide discounts to the event’s community. Last, but not least, fans will be able to acquire various Apex Legends items in Alienware Arena’s Game Vault marketplace throughout June.

Battle Beaver Will Provide Controllers and Herman Miller – Chairs

Of course, PCs and monitors aren’t the only thing a gamer needs. For this reason, the ALGS has partnered with Battle Beaver, a prominent manufacturer of custom gaming equipment. The brand will be the new official controller partner of the ALGS and will create custom controllers for players in collaboration with the Apex Legends circuit. Fans of the series will also be able to win various items from giveaways and rewards. A dedicated brand booth will also be created during the Split 1 Playoffs.

Finally, supplying the ALGS’ gaming chairs will be furniture manufacturer Herman Miller. The company is a returning partner of the ALGS, having previously created an ALGS Championship chair. In the past, the brand has also worked with the likes of esports teams Philadelphia Fusion and G2 Esports. You can click here to see the other ALGS partners for Year 4.

All three brands will be revealed at the Split 1 Playoffs, which will take place May 2nd – 5th in Los Angeles, California.

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