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Published: April 25, 2024

Written by: Barney

  • The esports organization revealed its new partnership with furniture manufacturer Steelcase
  • The latter will provide the former with its gaming-focused line of chairs
  • Steelcase already has a stable presence in the esports world through collabs with other organizations and even Riot Games

Steelcase and Fntaic will work together to produce ergonomics-focused content and activations and also work on new future products.

Fnatic and Steelcase Announce Deal

A common joke in the gaming world is that a good gaming chair can improve your skills. Although most often used humorously, comfortable gaming furniture can actually help in other ways, especially during the long training sessions that esports players often have to do. For this reason, the UK-based esports organization Fnatic has secured a partnership with furniture manufacturer Steelcase.

As a result of the deal, the furniture manufacturer will provide its gaming-focused line of chairs to Fnatic’s players, creators, and staff across Europe. Furthermore, both brands will also work together on creating carious ergonomics-focused content and activations.

As the organization’s “Official Performance Seating Sponsor”, Steelcase will work with Fnatic to bring Steelcase’s “know-how of high-performance ergonomics” to the gaming community. Of course, the collaboration goes two ways so Fnatic will provide feedback to the furniture manufacturer for the improvement of its future gaming products.

The Director of EMEA Retail Business at Steelcase, Andrea Kilin, said the company is thrilled to launch its first European gaming/esports partnership with such a popular and successful organization as Fnatic. “It has been obvious since kicking off our conversations that we share similar values, and a commitment to excellence, performance, and well-being, while connecting individuals through meaningful communities,” Kilin further added.

More About Steelcase

Steelcase is a prominent manufacturer of chairs and other furniture focused on ergonomics and comfort. Its history spans more than a century and today it boasts more than 11,000 employees worldwide. Its products are used in offices around the world and the company also operates a large number of sub-brands aimed at different market segments. These include co-working spaces, traditional offices, healthcare institutions, and gaming.

Speaking of the latter, Steelcase already has a firm foot in the esports scene as the company is a partner of North American esports organization Luminosity Gaming. Furthermore, the company has previously partnered with Riot Games to become the official gaming chair provider for the VCT Pacific League.

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