- Vitality also explained it has retrained all 14 of its partners from 2023
- This helps Vitality’s aims to broaden its outreach amongst fans
- The has already been seen as Vitality experienced a 70% surge in fan engagement across its platforms
Gaming headphone brand JBL Quantum, betting platform GG.BET, supermarket chain ALDI, and French banking group Crédit Agricole have all renewed their contracts with Vitality.
Four Sponsors Re-Sign with Vitality
January is a month when esports organizations often sign sponsorship deals or extend already existing contracts This is also the case with French organization Team Vitality, which recently announced it has renewed its collaboration with four other entities – gaming headphone brand JBL Quantum, betting platform GG.BET, supermarket chain ALDI, and French banking group Crédit Agricole.
Founded in 2013, Team Vitality has been establishing itself as a leading esports organization in Europe. The organization runs one of the largest esports franchises on the continent, fielding teams in games such as Counter-Strike, League of Legends, Rocket League, Valorant, and FIFA.
Naturally, such a large enterprise costs a lot of money, which leads to the organization needing various partners from all other fields. All of the four brands with which Vitality renewed its contracts had deals that were expiring at the end of 2023. Furthermore, the organization explained that with these deals, it has retained all 14 of the commercial partners it had last year.
Some notable examples of Vitaliuty’s other partners include Tezos, hummel, KIA, Cherry XTRFY, EVNIA, Kingston FURY, and Secretlab. Late 2023 also saw the organization renew its contract with French football club Lille Olympique Sporting Club (LOSC) for its EA Sports FC division.
Vitality Has Seen Much Growths
Throughout 2023, Team Vitality made good use of its partnerships in growing its own brand. According to them, the organization’s fan engagement across its social networks grew by 70% last year, due in no small part to the increased self-advertisement Vitality could do as part of their contracts. The organization surpassed 1 million followers on TikTok and growing its community to more than 10 million fans worldwide.
As part of this strategy to broaden its horizons, the organization has been expanding into a more international audience. This is in part why team Vitality revamped its women’s League of Legends team renaming them to Rising Bees from French Bees. The name change signifies the organization’s aims to delve more into the bigger European esports field, gaining access to a bigger pool of players and fans.
The re-signed partnerships will play a large role in these dreams. Nicolas Maurer, CEO and co-founder of Team Vitality, said the organization is grateful to its partners for placing this trust in it, particularly within a sector that is still young. “Their loyalty shows that we know how to aim well, creating activations that reflect their values and commitments while continuing to stay current with our fans. We are starting 2024 with many ambitions and as much passion as ever,” he explained.
