- The Mob used to be one of 100 Thieves’ most popular content creation groups
- Froste says there will never be a group like this in 100 Thieves
- He backs his claims, citing the large amounts of GFUEL his group managed to sell in a short period of time
Froste is a member of the popular content creation group The Mob, and he recently revealed the organization sold $120,000 worth of GFUEL in just a month.
The Mob’s Big GFUEL Sponsorship
The Mob is a group of content creators that is well known for crazy and surreal memes on Twitter and much more. It consists of Classify, Avalanche, Mako, and Froste, and was once one of the biggest content groups. They became popular for streaming Call of Duty, and in 2019 they joined the popular esports organization 100 Thieves.
While their popularity was still growing, the group becomes the target of many companies, who want to strike a sponsorship deal with them. One such is GFUEL, the popular energy drink brand, that seems to be everywhere in the gaming world – from large names like PewDiePie to small streamers, who get sponsorships because of the memes they make.
Recently Froste revealed on Twitter that he and his four colleagues managed to collectively sell over $120,000 of GFUEL while none of them had over 30,000 followers.
Froste’s Controversial Opinion
On December 26, Froste posted on his alternative Twitter account a somewhat controversial opinion that there will never be a content group like The Mob to join 100 Thieves. To confirm his controversial statement, Froste revealed that his group sold more than $120,000 worth of GFUEL in just one month. To add to this, it was still when none of the content creators from The Mob had more than 30,000 followers.
“We sold $120,000 in GFUEL products with code Mob in a month. None of us had over 30k followers. Nobody else is moving like that.” This is what Froste responded to a Twitter user commenting on his initial post.
A short time after that, the content creator cleared up concerns that it wasn’t 100 Thieves that caused the downfall of the group, writing “It wasn’t even 100T that ‘ruined’ us, it was moving in together.”
Froste then elaborated, saying that when the group’s members lived separately, they would just play games or chat on stream. This changed when they moved in together and started doing this IRL and they felt forced to pump out content, “which was cringe and none of us enjoyed it.”
The group disbanded last year when Joseph “Mako” Kelsey left the group, his reason being to take a break from the negative sides of social media. Since then, the remaining members have not re-signed with 100 Thieves.