- 100 Thieves streamer Valkyrae revealed YouTube has a Prime-like membership feature in the works
- Details are unknown but it’s likely that it will function in a similar fashion to Twitch Prime
- This allegedly upcoming addition is a part of YouTube Gaming’s efforts to rival Twitch
100 Thieves streamer Valkyrae teased that YouTube Gaming is currently working on a membership option similar to Twitch Prime.
YouTube’s Upcoming Membership Feature
The competition between YouTube Gaming and Twitch intensifies as the former streaming platform will soon have its own membership system.
The news was implied by Valkyrae, a content creator for the esports organization 100 Thieves, during a stream on September 22. In the stream, Valkyrae spoke about YouTube’s features and revealed that the video-sharing giant is working on a membership system similar to Twitch Prime.
“We don’t have a Prime yet. YouTube is working on gifted members and some sort of Prime that’s not a Prime,” Valkyrae teased.
Not much else is known yet but the 100 Thieves streamer’s words are definitely interesting. According to what little she said, it is likely that YouTube’s own membership system will function differently than Twitch Prime – it still isn’t known in what ways, though, as Valkyrae was pretty vague about it.
Because of the competitive rivalry between Twitch and YouTube, it is likely that YouTube’s membership will try to offer similar, if not better, perks to becoming a member. A Twitch Prime partnership gives fans one premium channel subscription, as well as a variety of extra gift items for certain titles. It isn’t far-fetched to think that YouTube may be envisioning something similar.
Attempting to Topple Twitch
YouTube Gaming, along with Twitch and Facebook Gaming are the three big names in video game streaming. Currently, Twitch is leading its two competitors by a huge margin but in recent times YouTube has been establishing itself as a worthy rival.
Despite still lacking some features, YouTube is experiencing growth and is seeing an influx of former Twitch streamers. Some come because of YouTube’s monetization, others make the switch because of various quarrels with Twitch. The latter platform’s selective decisions and some seemingly biased contract refusals have alienated a part of its audience, while YouTube, in turn, is trying hard to achieve the same massive appeal that its opponent has.
A popular example is DrDisrespect and his extensive fanbase who were kicked out of Twitch and will be seeking justice through court. Many others have left Twitch of their own volition, including Valkyrae who teased the YouTube membership news, TimTheTatman and DrLupo.
In order to stand against the giant that is Twitch, YouTube is trying to adopt a community-oriented approach that listens to fans’ feedback and reacts to it. This spring the platform released a subscriber-exclusive chat and promised that more requested features will be making their way to YouTube Gaming. The membership that Valkyrae implied is likely just one of many features that YouTube has planned.