- StreamElements is revealing new tools for video-on-demand content creators
- The platform aims to bring some familiar streaming features into static videos
- These will include dynamic descriptions, thumbnails, and on-screen shoutouts
New tools are coming to StreamElements that will allow content creators to interact in new ways with their viewers on platforms like YouTube.
New Tools Coming to StreamElements
StreamElements is popular for providing monetization tools for live and video-on-demand content creators, it recently made big steps in making features for creators who might not produce live content at all. The platform revealed Mercury – a new set of tools that allows content creators to add a lot more dynamic into their on-demand videos.
Sergey Bukhman, Mercury product manager said that the platform took the experience it has with live streaming and implemented it into the effort of making pre-produced videos more engaging. “By offering dynamic descriptions and thumbnails, shout-out overlays, and polls, the instant gratification translates to more viewer engagement, retention, and growth. Illustrating the appeal, creators who used Mercury experienced a 60% increase in engagement on average. This is a significant boost that validates our free tools as a compelling new layer to video-on-demand production.”
What Will Mercury Offer?
What could perhaps be considered the main feature of Mercury will be Dynamic Descriptions. With this, creators will be able to automatically thank supporters, be they new subscribers, members, or Patreon backers. Creators can also set real-time goals, like subscription or donation numbers.
Another feature content creators would find interesting is Dynamic Thumbnails. As the name suggests, this will allow creators to add new elements to their video’s most prominent image, including updating data live.
Mercury will also feature On-Screen Shoutouts. This will let users thank their supporters in real-time, by highlighting subscribers, members, and more. Now, content creators can simply enable this feature, instead of manually putting a wall of scrolling names in the video.
Users will have access to all these features, and more, free of charge, as StreamElements looks to expand further into VOD creations via YouTube and its large pool of users.
StreamElements CBO Jason Krebs said that since YouTube is the largest platform for VODs, it’s natural for StreamElements to want to develop in that direction. “It [YouTube] is an amazing platform with massive reach, so adding our suite of free engagement tools will give creators even more opportunities to connect with their communities. The creator economy is on an upswing and we are here to support it.”
StreamElements plans to include more features in the future, including analytics, banners, additional monetization options, and more. More information can be seen on the official StreamElements website.
