- Insurance company State Farm will be collaborating with Twitch as the official marketing partner and insurance provider of Twitch Rivals in North America
- The deal will include numerous collaborated activities and events, including a special broadcast
- Twitch has now lengthened the list of its major sponsors
State Farm and Twitch have entered a partnership that will see them will work together for the production of varied collaborated Twitch Rivals-related content, including a special stream.
The Parties’ Partnership – An Expected Turn of Recent Events
Insurance company State Farm has entered a partnership with streaming service provider Twitch. The former will become the official marketing partner of the Twitch Rivals tournament initiative in North America, as well as the tournament’s official insurance provider.
This partnership doesn’t come as much of a surprise because State Farm has already worked together with Twitch during the Twitch Rivals Streamer Bowl 2 this February. Additionally, State Farm supported the Twitch Rivals’ inaugural Pummel Party stream that happened recently.
As for the current deal, which will see more continued support of Twitch Rivals, State Farm will also work together with the streaming site for the creation of varied activities. A collaborated event was also announced, although we haven’t been given further information yet, other than that it will happen this year.
Furthermore, State Farm and Twitch will work together to create a broadcast under the name “State Farm Spotlight.” In this stream, the broadcasters will have in-depth discussions about Twitch Rivals players’ team composition, gameplay, performance, and tactics.
Twitch Rivals is a series of online esports tournament in varied esports that features popular Twitch streamers as well as retired professional players.
Twitch is the leading company in streaming, and it isn’t surprising to see it reassure its positions. It has already quite the lineup of sponsors, including Samsung, Dunkin’ Donuts, Old Spice, and Doritos. It also partners with the internet service provider Verizon, which has, in its turn, also been strengthening its positions in the esports world.