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Published: August 12, 2021

Written by: web developer


  • Rivalry offers esports fans a chance to compete in Rushlane, a brand new social multiplayer game with a real money prize pool
  • Players are free to join and stake as much as they feel comfortable and participate in a 24-player race
  • This is the latest of Rivalry’s pushes to further develop an impressive portfolio of games and products. 

Rivalry.gg has introduced its inaugural esports game that pits players against each other for a chance to win real money. 

Rushlane Pits Esports Fans in Social Racing Experience with Real Money 

Rivalry. gg’s most recent funding rounds have resulted in a rapid expansion of the esports betting company’s product lineup. Originally a betting agency dedicated completely to the development of esports products, Rivalry has come out of its shell in a big way.

It has endorsed the arrival of sports betting in Canada and has vowed to use its newly-raised capital to bolster its standing in iGaming and traditional sports betting verticals. Now, the company has released a cyberpunk-themed racing game that will seek to boost social interactions between players, similar to how massive online gambling games achieve better engagement.

Yet, Rivalry is also counting on the advanced graphics that turn Rushlane into an exciting new product on the market. Rushlane is unlike any gambling game that has been debuted by a betting agency in the past. In Rushlane, players will contribute towards the prize pool with no minimal stake.

Get Behind the Wheel and Drive to Victory 

Once you have paid an entry, you will compete against 24 other players for a chance to win real money and make it all the way to the finishing line. The further ahead of the pack you place, the bigger your reward would be. Rushlane is played in bouts of two-minute races, and you may join as many games as you wish.

New races are usually available as soon you complete your present one. A race will start as soon as at least three players have contributed to the prize pool. There are other social elements to bring players together, including a real-time chat. Games will be streamed online as well, meaning that Rivalry will seek to aggressively promote its product.

Rivalry.gg is one of the early entrants into the esports betting space. The website was founded on April 1, 2017, and has since evolved in many ways. Rivalry.gg aimed to educated players from the start through its Academy series designed to catch up with esports fans on the main betting terms they would need to use to be successful esports gamblers.

Today, the focus of the company is to continue pushing state-of-the-art products, but video gaming is not the only vertical Rivalry.gg is expanding into. Fresh funding is definitely helping. 

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