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Published: September 14, 2021

Written by: Stefan Velikov


  • Twitch has just launched a new feature to its platform
  • The ad manager will help content creators with scheduling ads that play every 30 minutes
  • Many Twitch streamers weren’t exactly thrilled by the new addition

Streamers interpreted Twitch’s new ad manager feature as a sign that the company is ignoring the hate raid problem.

Twitch’s New Ad Manager Feature

The global video game streaming platform Twitch has rolled out a new feature for its platform.  The ad manager went live on September 13 and is planned as an optional tool to relieve content creators’ difficulties. It allows streamers to schedule their advertisements, set their length, and delay them when needed.

Sadly, the ad manager doesn’t seem to have an option that completely removes the pre-roll ads but there seems to be a workaround solution – if creators set the time of their own ads to correspond to the time and length of the pre-roll ads, the tool will play the custom ads instead. ?? do so, users have to make their ads 90 seconds long and have them play each 30 minutes.

The ad manager comes with an official comprehensive guide that quickly teaches content creators how to make the most of it.

Some of Twitch’s Content Creators Aren’t Amused

While the ad manager tool will definitely come in handy to many streamers, some weren’t so delighted to hear the news. That wasn’t by any means because of the ad manager itself but rather because people interpreted its addition as a sign that Twitch is ignoring the hate raid problem. 

Several victims of hate raids raised their voices to mention that they are still regularly harassed by ill-intended users whole Twitch is doing nothing about it. While convenient, the ad manager doesn’t do anything to solve the hate problem and people want to see it end already.

Despite those users’ spite being understandable, it isn’t entirely fair to say that Twitch has been taking no action. The streaming platform has tried to diminish hate raiders’ impact since day one. It tried banning their account and introducing chat filters. Despite that, fact remains that it is much easier for a large group of people to break the rules than it is for the company to uphold them. Harassers can always make new accounts and hop back in.

That doesn’t mean Twitch will just stay idle though. The platform is already trying to take matters beyond the digital space and sue users Cruzzcontrol and CreatineOverdose who are believed to be two of the main hate raid ringleaders. The company hopes that if the legal action ends in success, it will serve as a warning to future offenders.

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