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Published: February 28, 2024

Written by: Stoyan Todorov


  • The two entities have already been collaborating over the past five years
  • ABU will join the AESF Partnership Commission and continue broadcast and esports initiatives
  • Both entities will also further work on various joint programs

Asian Electronic Sports Federation and Asia-Pacific Broadcasting Union continue their collaborative work to promote esports across the Eastern Hemisphere.

Entities Renew Partnership

Esports are an ever-growing field that demands various ways of broadcasting and coverage. The Asia-Pacific Broadcasting Union (ABU) is one of the biggest broadcasters in the titular region and recently the association has renewed its Memorandum of Understanding (MoU) with the Asian Electronic Esports Federation (AESF).

The deal was signed at IPPTAR Building Angkasapuri in Malaysia between AESF Director General Sebastian Lau and ABU Secretary-General Ahmed Nadeem. As a result, ABU will join the AESF Partnership Commission as a member and continue developing broadcast and esports initiatives with the esports federation.

During the previous five years, the collaboration between the two institutions focused on co-hosting events and sessions. AESF also participated in the 65th ABU Sports Group Conference and Associated Meetings where it engaged in esports conversations and the organizing of esports demonstrations.

With the renewed strategic partnership, the two entities will co-create and promote esports content. Furthermore, AESF and ABU will work on joint programs, including charity-based or social-responsibility-based competitions in line with the former’s “Your Home Your Arena” project. This aims to foster compassion and community engagement in esports.

“At ABU, we recognize the immense potential of Esports as a powerful platform for fostering community engagement and promoting goodwill,” commented Ahmed Nadeem, ABU Secretary-General, about the MoU with AESF. “We look forward to working closely with AESF to advance our mutual goals and contribute to the growth and prosperity of the broadcasting and Esports industries.”

More About the Two Entities

The Asian Electronic Sports Federation is the governing body of Esports in Asia. It aims to enhance the professional governance of esports and its development on the continent. It has its headquarters in Hong Kong and is recognized by the Olympic Council of Asia. Some of its other partners include the World Cyber Games and World Football Summit. Over the years, the AESF has also collaborated with various federations, educational institutions, such as Coventry University, and game publishers, like Konami.

Asia-Pacific Broadcasting Union was formed in 1964 as a non-profit, professional association of broadcasting organizations. It currently has over 287 members in 57 countries and regions, reaching a potential audience of about 3 billion people.

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