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Published: June 23, 2023

Written by: Stefan Velikov


  • Balkan Bet has a rich history in the region and boasts over 85 shops in Serbia
  • Odin.gg will provide its innovative iFrame solutions to the prominent betting operator
  • This will immensely benefit the expansion of Balkan Bet into new fields

Fans of esports and betters from the Balkans will have another way to interact with the field as B2B esports supplier Oddin.gg announced a collaboration with Balkan Bet.

Oddin.gg Enters Collaboration With Balkan Bet

The Balkan peninsula is often an overlooked region when it comes to esports, but the fact is that over the past decade, the area has seen a large development in the field. Many prominent organizations and professional players in areas like Dota 2 and CS:GO have emerged from the Balkans. This is why B2B esports supplier Oddin.gg has recently announced it’s entering a partnership with Balkan Bet, a prominent operator in the Balkan market.

The collaboration should come to no one’s surprise as Balkan Bet has established itself as the most prominent betting brand in Serbia, serving bettors through 85+ betting shops and its online platform. Being established a quarter of a century ago, the company provides a variety of engaging products from live sports betting to casino iGames. With its collaboration with Oddin.gg, Balkan Bet expands its portfolio to cater towards esports fans as well. 

Esteemed German company Merkur International joined Balkan Bet’s in 2017, bringing a wealth of experience in both land-based and online betting systems. With the aid of Merkur, which is part of the GAUSELMANN Group, Balkan Bet has expanded to have over 85 shops across Serbia, cementing their strong presence in the area. 

“We are thrilled to partner with Oddin.gg and utilize their innovative iFrame solution to elevate our platform and provide our customers with an unmatched esports betting experience,” said the Head of Sportsbook at Balkan Bet Mirza Capra. “This collaboration aligns perfectly with our commitment to delivering top-notch services to our clients and solidifying our position as the leading player in the competitive Balkan market.”

With its provision of a 360°esports betting ecosystem, Oddin.gg provides cover for more than 15 titles such as League of Legends, CS:GO, Dota 2, and VALORANT. Through this collaboration with Balkan Bet, esports fans, gamers and bettors in the Balkan region will now have new methods of interacting with their favorite franchises.

“We are excited and honored to provide Balkan Bet with our iFrame solution,” said Marek Suchar, Managing Director and Co-founder at Oddin.gg. “We are sure this collaboration will expand their esports presence, bring more engagement and attract new bettors in their target markets.”

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