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Published: October 20, 2021

Written by: Silvia Pavlof

  • Ninja responds to critics saying he joined Mixer just for the money
  • He explains how much work he had to do back then
  • The streamer sheds some light on why the Microsoft-owned platform failed

Tyler Blevins, more commonly known as the popular streamer “Ninja”, says he tried to work to the end of Mixer’s existence, and his move in and out of it was not a case of him simply “cashing out”.

Ninja’s Adventure in Mixer

Ninja became popular on Twitch several years ago mainly with content around the then-new and booming Fortnite. As he grew, he started to look into other streaming platforms, with one being the now-defunct Microsoft platform called Mixer.

In August 2019 he announced he will be quitting Twitch in favor of streaming on Mixer. He was soon joined by other big names in the streaming industry, including Shroud. It was a time when the Microsoft-owned platform was trying to carve out a niche for itself amongst already established big names like Twitch and YouTube Gaming, and the burgeoning Facebook Gaming.

Unfortunately for Mixer, its users, and streamers, Microsoft decided to pull the plug on the project less than a year after its start, which prompted a massive re-migration of content creators and viewers back to more established platforms and the relatively new Facebook Gaming. Naturally, Ninja went back to Twitch.

He and Shroud became free agents and the contracts they had with Mixer were paid up. Ninja, however, seems to have a significant drop in viewership after his exit.

Ninja Wanted Mixer to Succeed

Ever since his move, Ninja has been criticized for making the move in the first place, especially regarding the money side of things. He says he did it for the betterment of the streaming landscape as a whole.

He recently appeared on the Courage and Nadeshot podcast, where he explained that he feels sorry that the platform had an opportunity to be successful. He also explained that he did not get a handsome reward for switching from Twitch, saying he did double the hours he was supposed to do. “Bro, I was streaming double the hours I was supposed to. It was like a 150-hour requirement, I think, for a month and I was doing 300, easy.”

He continued explaining that he did not sign up just to get the contract money, as he was “streaming double my requirements for six months straight and it still didn’t work out. And, it wasn’t for a lack of want.”

Ninja said that one of the main reasons Mixer failed is because it was not able to retain viewers. The platform may have been short-lived, yet it provided top streamers to get good deals for a time.

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