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Published: December 14, 2023

Written by: Stefan Velikov

  • The bookmaker will be hosting a CS2 LAN event in Toronto next month
  • It will see 16 teams compete in the Red Bull Gaming Studio
  • FragFest will be broadcast by famous Canadian CS personality Mohan “launders” Govindasamy

Esports betting operator Rivalry has unveiled a new CS2 event, aiming to “engage Toronto-based esports fans”.

FragFest Is Announced

Betting on esports has been becoming more and more popular over the past few years, so it should come as no surprise that many betting companies partner up with various events. Sometimes they are even the main sponsor and organizer of tournaments, and such is the case for Rivalry, which has announced FragFest, a Counter-Strike 2 LAN event that will take next month, January 6.

The tournament, which will be held at the Red Bull Gaming Studio based within Canadian esports holding company OverActive Media’s Toronto headquarters, will feature 16 teams. They will compete for a slice of the $2,500 CAD (about $1,860 USD) prize pool.

To help popularize the event, Rivalry have employed the help of Mohan “launders” Govindasamy, a popular Canadian Counter-Strike commentator and former player. According to the company’s press release, this is an expansion of Rivalry’s existing partnership with Launders which began in April 2023 and it aims to “engage Toronto-based esports fans” with a range of online content.

“Not only is Launders a one-of-a-kind personality in the industry, but he’s also personally aligned with our vision to create meaningful activations and entertainment for the local esports community in Toronto,” said Rivalry’s Canada Marketing Director Britt Doll. “With Counter-Strike 2 coming into focus and its first major event coming up in a few months, we couldn’t have asked for a better partner and activation to kick off this next era of Counter-Strike esports.”

Rivalry Is Expanding its Outreach

The tournament marks yet another point of growth for Rivalry which launched its operation in Ontario back in the spring of 2022. In June of this year, the company built on that by launching an esports betting app that included more titles, like Counter-Strike, League of Legends, and Call of Duty.

Of course, Rivalry is not the only bookmaker to have a more hands-on approach in hosting various esports tournaments. Examples of other betting operators include the Pinnacle Cup series, GG.BET’s “Match of LeGGends”, Thunderpick CS:GO World Championship, and more.

Interestingly, Rivalry recorded a net loss when it released its financial results for Q3 2023 last month. However, it also had an increase in its betting handle and its total revenue. It will be interesting to see how the tournament would change these figures for the first quarter of 2024.

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