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Published: January 22, 2024

Written by: Stefan Velikov

  • GG.BET will be the tournament organizer’s exclusive global betting partner for 2024
  • Its products will be integrated across BLAST Premier’s global broadcasts and events
  • “We look forward to building a collaboration that rewards and engages fans,” said BLAST

Counter-Strike 2 tournament organizer BLAST Premier revealed that renowned esports wagering operator GG.BET will be their exclusive partner for this year.

BLAST and GG.BET Enter Partnership

Esports betting has been a staple of high-level competitive Counter-Strike for years and world-renowned tournament organizer BLAST Premier knows this very well. This is why the organization has recently announced it is entering a strategic partnership with leading esports betting operator GG.BET.

GG.BET is an international esports betting brand that aims to create the best esports betting experience for fans and users. Considering the operator has been involved in competitive CS for years, it should perhaps come as no surprise that it and BLAST entered a strategic partnership. GG.BET has been a long-term partner of the Ukrainian esports organization NaVi, which often fields some of the most prominent and impactful rosters in competitive CS. GG.BET has also been the betting partner of the Paris Major 2023 champions Team Vitality in August 2022.

The partnership with the CS tournament organizer will see GG.BET’s logo be featured around BLAST-hosted events. Fans will be able to utilize GG.BET’s services will be more integrated into BLAST’s tournaments, which will give them an easy way to be closer to the Counter-Strike action. These services will include things such as talent predictions and Pick ‘Ems, live betting odds broadcast integration, social media giveaways, exclusive content, and physical/digital branding across the BLAST Premier tournament series.

Officials Talk About the Deal

GG.BET has been one of the most prominent operators that offer wagering on various Counter-Strike events. As Alexander Lewin, SVP of Commercial for BLAST, said, the brand is deeply rooted in the esport thanks to its many partnerships with other CS entities. “We are delighted to welcome on board GG.BET as a global partner for 2024… This partnership is further testament to their commitment and passion towards Counter-Strike – we look forward to building a collaboration that rewards and engages fans,” Lewin explained further.

GG.BET seems equally happy about the new partnership, saying that the team is delighted to kick off 2024 by announcing this partnership. “Not only do our plans for this year align, both our brands share common values and a desire to push esports to a whole new level. Pooling our resources with such a strong partner will allow us to make this year yet another unforgettable one for the esports community,” GG.BET further explained.

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