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Published: January 25, 2024

Written by: Stoyan Todorov

  • The two parties first partnered back in 2021
  • This makes GG.BET one of the longer-standing partners in NaVi’s portfolio
  • The deal reinforces GG.BET’s efforts to have a more active role in esports

NaVi and GG.BET have promised to create “more exciting content” throughout 2024, although details about what this entails remain to be revealed.

NaVi and GG.BET Sign Deal

For a long time esports betting company GG.BET has been actively involved in sponsoring various organizations and tournament organizers. One of these is the Ukrainian organization Natus Vincere, with whom the company has had relations since 2021. This relationship is growing this year as NaVi announced it is extending its partnership with GG.BET. The two parties will now collaborate on creating various projects and activations throughout 2024.

Some of the new projects include the hosting of press conferences with the organization’s players in addition to in-person activations at events where it is competing. According to both parties, the chief aim of the extended deal is to create “more exciting content”, although further details on what else that might entail are yet to be revealed. However, the two organizations previously hosted a CS:GO show match against Team Vitality, and GG.BET’s logo has been featured on the players’ jerseys, so this might hint at what type of content the two parties plan to make in 2024.

How Will This Affect Both Parties?

For GG.BET, the deal marks yet another step in the company’s efforts to have a more active role in esports in 2024. Just a few days ago, it was announced that GG.BET entered a strategic partnership with Counter-Strike tournament organizer BLAST. The deal will see the esports betting company’s products be integrated across BLAST Premier’s global broadcasts and events as the operator becomes the organizer’s exclusive global betting partner for the year.

For NaVi, renewing with GG.BET secures seven partners on its roster. Some of the esports organization’s other partners include the likes of peripheral manufacturer Logitech G and clothing brand PUMA. As mentioned before, GG.BET and NaVi’s partnership dates back to 2021 making the betting company one of NaVi’s long-standing partners on its portfolio.

Operations Director at Natus Vincere Oleksii “XAOC” Kucherov spoke about the importance of the deal for NaVi. “We greatly value our longstanding relationship with GG.BET. Their support since 2021 has helped us to achieve numerous successes in major tournaments, such as BLAST Premier:  World Final 2021 and PGL Major Stockholm 2021,” he said. “In 2024, together with GG.BET, we will continue to develop these kinds of initiatives for our  supporters, while making them bigger and better!”

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