Reading Time:

Published: July 3, 2023

Written by: web developer

  • Kellogg Company has become the latest big Overwatch League to openly question its partnership with the organization
  • Company spokesperson Kris Bahner has said that Kellogg will continue evaluating how Activision Blizzard addresses the issues
  • Coca-Cola and State Farm have also expressed concerns over their future relationship with the Overwatch League in light of the sexual allegation saga involving Activision Blizzard

Kellogg Company has become the latest Overwatch League partner to address the issue of alleged sexual harassment within Activision Blizzard.

Activision Blizzard Fails to Meet Sponsors’ Expectations

Activision Blizzard and the Overwatch League find themselves in yet more trouble as the ongoing scandal into the alleged predatory culture at the workplace has strained their relationship with sponsors and partners.

The lawsuits against Activision Blizzard claiming sexual harassment of employees have already impacted the existing partnership with Kellogg Company announcing its decision to sever ties with the OWL effectively immediately. The recent pickle comes on top of another lawsuit launched by investors this week.

Speaking to media outlet Polygon, company spokesperson Kris Bahner has described the allegations as “troublesome” and ultimately inconsistent with Kellogg Company’s own commitment to equity, diversity, and inclusion.

Bahner argued that Kellogg Company is aware of the attempts by Activision Blizzard to address the issue, but for the time being, the company would not move forward with any programs.

Instead, Kellogg Company will assess the progress made by Activision Blizzard in addressing the issues and reconsider renewing partnerships in the future. Kellogg is an important strategic partner for the Overwatch League as it has been helping the brand gain recognition outside of the online and esports space, mostly through the company’s dedicated products.

To reflect this statement, Activision Blizzard has removed Kellogg Company’s company from the Overwatch League official page, sending an unambiguous sign that certain issues cannot be tolerated by investors, no matter how popular the Overwatch League is.

Investors Speak up against Sexual Harassment Allegations

Kellogg Company is not the first sponsor to question whether it should discontinue its relationship with the Overwatch League after Coca-Cola and State Farm announced that they would also review their relationships with the league.

There is no certainty whether the Overwatch League would be able to restore the bridges it might have just burned with prominent sponsors. The entire model of the company relies on big sponsorships as an individual slot into the league costs anything from $40 million to $60 million.

Another issue is that Kellogg Company, Coca-Cola, and State Farm have outlined no plans to work with the Overwatch League again, even though not all parties have officially ended their relationship with the organization and Activision Blizzard.

If sponsors continue to withdraw for fears of how the ongoing lawsuit would impact their reputation, Activision Blizzard may soon find itself in a difficult position.

Check out Bitcasino for the best bonuses

From our 5 star review…

“In fact, we would argue that Bitcasino’s esports product is one of the best we have experienced. It’s simple, clear-cut, and offers a variety of products and options that other platforms are failing to deliver on.”

MORE INFO
Tags
Activision Blizzard Kellogg Overwatch League
Author Image
web developer

Works as a developer and helps keeps the digital cogs turning. Leave them alone, they're busy.

    Array
(
    [0] => Array
        (
            [_id] => hangzhousparkatlantareign1695920400000
            [type] => 0
            [origin_id] => 20090637
            [status] => active
            [start_time] => 2023-09-28T17:00:00.000Z
            [score] => 
            [competitors] => Array
                (
                    [0] => Array
                        (
                            [name] => Hangzhou Spark
                            [side] => home
                        )

                    [1] => Array
                        (
                            [name] => Atlanta Reign
                            [side] => away
                        )

                )

            [markets] => Array
                (
                    [winner] => Array
                        (
                            [_id] => 650abb3dbf5270f2617a9c60
                            [event_id] => hangzhousparkatlantareign1695920400000
                            [selections] => Array
                                (
                                    [0] => Array
                                        (
                                            [0] => home
                                            [1] => 4.48
                                        )

                                    [1] => Array
                                        (
                                            [0] => away
                                            [1] => 1.12
                                        )

                                )

                        )

                )

            [sport] => Array
                (
                    [_id] => overwatch
                    [name] => Overwatch
                    [esport] => 1
                )

            [tournament] => Array
                (
                    [_id] => overwatch-international-t6a2b-owl
                    [name] => OWL
                )

            [category] => Array
                (
                    [_id] => 628a1185620f414f95577c82
                    [key] => international
                    [name] => International
                )

        )

    [1] => Array
        (
            [_id] => dallasfuelseoulinfernal1695925800000
            [type] => 0
            [origin_id] => 20090671
            [status] => active
            [start_time] => 2023-09-28T18:30:00.000Z
            [score] => 
            [competitors] => Array
                (
                    [0] => Array
                        (
                            [name] => Dallas Fuel
                            [side] => home
                        )

                    [1] => Array
                        (
                            [name] => Seoul Infernal
                            [side] => away
                        )

                )

            [markets] => Array
                (
                    [winner] => Array
                        (
                            [_id] => 650abdc8bf5270f2617aa8a7
                            [event_id] => dallasfuelseoulinfernal1695925800000
                            [selections] => Array
                                (
                                    [0] => Array
                                        (
                                            [0] => home
                                            [1] => 1.31
                                        )

                                    [1] => Array
                                        (
                                            [0] => away
                                            [1] => 2.85
                                        )

                                )

                        )

                )

            [sport] => Array
                (
                    [_id] => overwatch
                    [name] => Overwatch
                    [esport] => 1
                )

            [tournament] => Array
                (
                    [_id] => overwatch-international-t6a2b-owl
                    [name] => OWL
                )

            [category] => Array
                (
                    [_id] => 628a1185620f414f95577c82
                    [key] => international
                    [name] => International
                )

        )

    [2] => Array
        (
            [_id] => bostonuprisinglondonspitfire1695931200000
            [type] => 0
            [origin_id] => 20090683
            [status] => active
            [start_time] => 2023-09-28T20:00:00.000Z
            [score] => 
            [competitors] => Array
                (
                    [0] => Array
                        (
                            [name] => Boston Uprising
                            [side] => home
                        )

                    [1] => Array
                        (
                            [name] => London Spitfire
                            [side] => away
                        )

                )

            [markets] => Array
                (
                    [winner] => Array
                        (
                            [_id] => 650abdc8bf5270f2617aa8a8
                            [event_id] => bostonuprisinglondonspitfire1695931200000
                            [selections] => Array
                                (
                                    [0] => Array
                                        (
                                            [0] => home
                                            [1] => 1.35
                                        )

                                    [1] => Array
                                        (
                                            [0] => away
                                            [1] => 2.68
                                        )

                                )

                        )

                )

            [sport] => Array
                (
                    [_id] => overwatch
                    [name] => Overwatch
                    [esport] => 1
                )

            [tournament] => Array
                (
                    [_id] => overwatch-international-t6a2b-owl
                    [name] => OWL
                )

            [category] => Array
                (
                    [_id] => 628a1185620f414f95577c82
                    [key] => international
                    [name] => International
                )

        )

)
1
Live odds: Overwatch

17:00 PM

Home

Away

Han
Atl
4.48
1.12

18:30 PM

Home

Away

Dal
Seo
1.31
2.85

20:00 PM

Home

Away

Bos
Lon
1.35
2.68

Similar posts

Overwatch
September 20, 2023
Overwatch 2 Has a Big Problem with Support Heroes

Players who play support have reported having to wait for more than ten minutes to get into a lobby, as the role seems to have ballooned in popularity over the last few weeks. Illari Shakes Up the Meta Support is one of the most important roles in Overwatch, but it does not mean it doesn’t […]
Overwatch
September 13, 2023
Fans Urge Blizzard to Enact Harsher Punishments for Early Leavers in Overwatch 2

Overwatch 2 fans have had it enough with players who leave early in Quick Play games and are demanding that Blizzard do something about the problem. Fans Once Again Criticize an Overwatch 2 Feature Players that leave mid-game are a constant problem in every multiplayer title, and Overwatch 2 is no exception to that. This […]
Overwatch
September 12, 2023
Blizzard Boasts It Has Cracked Down on 250 000 Cheaters in Overwatch 2

In a recent blog post, Blizzard outlined their work with their so-called Defence Matrix, which aims to make Overwatch 2 a game free of cheaters and other disruptive behavior. More Than 250K Accounts Have Been Banned Among the many problems Overwatch 2 has, cheaters have always been a persistent one, prompting developers Blizzard to be […]
Overwatch
September 5, 2023
Player Replicates D.Va’s Iconic Mech into Armored Core 6

Armored Core 6’s detailed customization options have allowed players to create crazy contraptions, including replicating iconic mechs from other games. Fan Unveils His Creation Without a doubt, Armored Core 6: Fires of Rubicon was one of the most anticipated games of this year. Its gritty sci-fi world, challenging bosses, the big “cool” factor, and its […]
Overwatch
July 3, 2023
Fans Want Blizzard to Add This Old Teased Reaper Ability to Overwatch 2

A seven-year-old Overwatch trailer showing Reaper shooting explosive rounds made fans want Blizzard to add this feature, as well as hero combos, to the current game. Reaper Could Have Shot Grenades Being one of the OG heroes of Overwatch, Reaper has become one of the most recognizable characters from the franchise. Combining that with his […]
Overwatch
July 3, 2023
Overwatch 2’s Season 6 Will Introduce New Game Modes and Hero Progression System

In a recent developer stream, Blizzard revealed a lot of PvE content, several new game modes, and a new hero progression system, which will all be part of the biggest Overwatch 2 update. A Lot of New Content Coming with Season 6 Overwatch 2 has been receiving a lot of different changes over the past […]
Overwatch
July 3, 2023
Overwatch 2 Fans Criticize the Game’s Paywall for Its Pve Content

With Invasion story mode coming to the game on the 10 of August, many OW2 fans said the current PvE content is just a pricey lackluster copy of what is to come. Fans Blast PvE Price Tag It seems that Overwatch 2’s troubles are unending as the game and Blizzard are once again on the […]
Overwatch
July 3, 2023
Mei’s New Buff Is Made Redundant by Overwatch 2’s Newest Glitch

A serious glitch manifests when players switch Mei with another hero and back to her again, which renders her recent buff useless. Glitch Breaks Mei’s Weapon Bugs in video games can range from being slightly amusing, through being somewhat annoying, to actually being absolutely game-breaking, and it seems lately Overwatch 2 has been teeming with […]
Overwatch
July 3, 2023
Fans Are Unhappy about Overwatch 2 Cassidy’s Broken New Grenade

Blizzard reworked Cassidy’s grenade in the latest Overwtach 2 patch, but it seems they have pushed the ability too much the other way as its “hinder” effect can even stop some heroes’ ults. Grenade Needs a Nerf With the newest patch being released on June 13, this week has been quite eventful for Overwatch 2. […]