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Published: May 29, 2024

Written by: Stefan Velikov

  • Adidas and 100 Thieves have announced a new sportswear collection to launch soon
  • It will include various items, such as a tracksuit, T-shirt, and custom sneakers
  • This is the second time both companies work together on a similar project

Fans of 100 Thieves will soon be able to adorn themselves with high-quality merchandise made by the popular German sportswear brand Adidas.

100T and Adidas Announce Collab

German sportswear brand Adidas has been at the forefront of developing and fielding specialized clothing for athletes. As esports become a larger part of the entertainment and competitive scene, the brand is expanding its influence into the esports scene. For this reason, Adidas has announced a merchandise collaboration with the North American esports organization 100 Thieves.

This is not the first time that both brands are collaborating on a project. Earlier this year, Adidas and 100T worked together to create the official 100 Thieves esports jersey. The two brands have now announced a larger collaboration focused on a variety of clothing items that will be available on May 31st online and in select stores.

Considering 100T is one of the most-known esports and gaming companies in North America, it’s no wonder Adidas decided to work with them. 100T is quite well-known for hosting various content creators and also fielding successful teams in League of Legends, Call of Duty, and VALORANT. In fact, just a couple of weeks ago, 100 Thieves won VCT Americas after defeating G2 in the grand finals.

What Does the Collection Include?

While Adidas and 100T have worked together before, the new collection will offer a lot more items for sale. Aside from the previously announced jersey, which will also be available, the two companies will work together on a new tracksuit, a T-shirt, socks, and a towel.

“The apparel selection features 100 Thieves’ take on the classic Adidas track-suit presented as a matching half-zip track top and track pants in brushed cotton-terry,” an official announcement states. “Rounding out the selection of apparel and accessories are a classic white tee with embroidered logo, a 3-pack of socks in 100 Thieves colors, and a co-branded towel.”

The new collection is completed by a special version of the Adidas Rivalry sneakers. Created with Matthew ‘Nadeshot’ Haag, the founder of 100 Thieves, the custom shoes feature a tonal off-white upper, gum rubber outsole, and co-branded details including lace charms and sock liners, as well as Nadeshot logos.

By working together with such a well-established name in the esports scene, such as 100 Thieves, Adidas is sure to expand its ventures in the industry.

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