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Published: January 25, 2022

Written by: Stoyan Todorov

  • Tiidal Gaming has entered a partnership with the iGaming software provider EveryMatrix
  • The deal will see Tiidal provide its Betbuilder solution to EveryMatrix’s OddsMatrix platform
  • Tiidal’s CTO commented that his company is glad to grow the reach of its products

Tiidal Gaming and EveryMatrix have joined forces. The agreement will see the latter adopt the former’s proprietary Betbuilder solution.

EveryMatrix to Receive Tiidal’s Betbuilder

The professional esports, betting & entertainment organization Tiidal Gaming has penned a deal with the business-to-business iGaming software provider EveryMatrix. As per the deal, Tiidal Gaming will power EveryMatrix’s sportsbooks with the Betbuilder solution.

Betbuilder is a proprietary same-game parlay solution for the global industry, developed by Sportsflare, one of Tiidal’s subsidiaries. Betbuilder makes use of Sportsflare’s cutting-edge AI models and uses robust algorithmic pricing tech to predict each possible combination of events.

EveryMatrix will implement Betbuilder into its own OddsMatrix solution and will use it to elevate the quality of its sportsbook offerings. According to Tiidal Gaming, Betbuilder will help EveryMatrix get higher margins for operations as well as innovative betting options for professional video game players with a high kill/death ratio. Tiidal expects Betbuilder to increase the overall interest in EveryMatrix’s sportsbook and help the company with customer acquisition, engagement and retention.

Tiidal Is Happy to Grow Its Presence on the Growing Market

Max Polaczuk, the chief technology officer of Tiidal Gaming, spoke on the partnership and how it will affect the companies. He said that because of the company’s own robust tech infrastructure, it is always seeking to expand and grow the reach of its products. Because of this, Polaczuk is delighted by the opportunity to work together with EveryMatrix and demonstrate the quality of Tiidal Gaming’s solutions.

Polaczuk elaborated more on Betbuilder and how he believes it will benefit EveryMatrix’s offerings:

“Betbuilder is designed to offer high margins for operators as compared to industry standards while amplifying the bettor experience through increased customer engagement. The integration of Betbuilder with EveryMatrix’s iGaming platform enables us to scale up the global distribution of one of our advanced technology solutions that is the first of its kind in the esports industry.”

Tiidal Gaming has been closely monitoring the growth of the esports betting market. Last summer, Charlie Watson, the company’s chief executive, said that the pandemic has propelled esports betting at least 2-3 years forward. Thanks to its strong portfolio of proprietary tech, Tiidal is poised to benefit from those steady tendencies.

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