- Toronto-based betting company Rivalry applies for a license in Ontario
- The company wants to unveil its new interactive betting game Rushlane
- Rivalry continues to grow and hopes to set future trends
Sports betting and media company Rivalry has submitted an application to the Ontario administration in the hopes of becoming a fully registered Internet gaming and sports betting operator in the Canadian province.
Rivalry Goes after an Ontario License
Rivalry recently submitted an application to the Alcohol and Gaming Commission of Ontario (AGCO) for a sports betting and online gaming license. The organization wants to bring both sports betting and its multiplayer Rushlane casino to Ontario customers, starting in the first half of next year. The company will be able to provide its services once its application is approved by AGCO’s subsidiary, iGaming Ontario.
As well as sports betting, Rivalry wants to bring in Rushlane, which the company calls the first Massively Multiplayer Online Gambling Game (MMOGG). The game is a multiplayer race with cyberpunk themes and wants to merge social gaming and casino with video game quality 3D graphics.
Co-founder and CEO of Rivalry, Steven Salz, said that the Toronto-based company is excited at the opportunity to offer its product and brand experiences at home in its own backyard. “We applaud the government of Ontario for its leadership in developing a robust licensing regime for iGaming,” he added.
Ontario’s iGaming said that if this application goes through, Rivalry’s new business idea has the potential to set an international precedent and set an example of launching an open licensing model in North America, protecting consumers with responsible gambling practices, and creating many new tech-jobs.
What Rivalry Brings to The Table
Rivalry is an internationally-regulated sports betting and media company with global influence in the betting sphere. Part of the reason why it holds such a global reach is the fact the company holds a gaming license in the Isle of Man, which is considered one of the premier online gambling jurisdictions. This allows Rivalry to access over 100 markets, expanding its reach globally. Additionally, the company has a conditional license in Australia.
Earlier in October, Rivalry started trading on TSX Venture Exchange, which should open up new doors for even more growth and diversification of businesses it is involved in. This shows that the company is trying to expand its sphere of influence and that is even more apparent with recently hired experienced personnel like Kristine Stewart.
Founded in 2018 and based in Toronto, Ontario, Rivalry operates a team of over 80 employees and has quickly gained a reputation as a trustworthy operator. It will be interesting to see if the company’s soon-to-come projects will lead to a precedent and a new type of interactive betting and gaming.