- BetMais adds in-play iFrame solution by Oddin.gg to cater to Brazilian audiences
- The betting firm hopes to attract younger audiences and appeal to new generations
- Demand for better in-play esports betting solutions is mounting worldwide
Oddin.gg is launching its iFrame in-play betting solution on BetMais, focusing on delivering esports fans an improved live betting experience.
BetMais and Oddin.gg Improve In-play Esports Experience
BetMais has become the latest betting firm to tap the services of ESIC Oddin.gg, a technology and odds services provider for esports. Oddin focuses on the delivery of live-odds, which are becoming increasingly important to sportsbooks that are looking to engage with esports fans in new and compelling ways.
BetMais will use Oddin’s iFrame solution which is the company’s flagship product that has secured it a distinct position in the betting space and helped it sign multiple partnerships. Oddin head of partnerships Marek Suchar welcomed the move arguing that Brazil is a key market for esports.
“Since the beginning, we had the same mindset as BetMais — Brazil needs a proper esports betting solution that can attract the esports enthusiast in the region. We are happy to launch in less than two weeks of integration,” Suchar said.
iFrame was designed with the help of BetX, a Polish sportsbook, and sought to create a helpful tool that boosts the in-play experience and adds value to spectators. BetMais consumers benefit from Oddin’s offer as a licensed operator for the Esports Integrity Commission (ESIC).
Brazil Proves Promising Market for Esports Betting
BetMais confirmed that the company is aware of the growing interest in esports in Brazil and that having a trusted partner to deliver on live odds consistently was important. The betting firm hopes to create an esports betting experience that can be “attractive to younger Brazilian generations.” Previously, Oddin introduced its iFrame solutions to another sportsbook focusing on esports, BtoBet.
“With Oddin, we found exactly what we were looking for. We are delighted to promptly launch their esports iFrame solution,” BetMais believes it’s on the right path to achieving this. The Brazilian esports market is only now beginning to shape up, but already the country is pulling some serious interest internationally towards its competitive video gaming industry.
In recent months, Betway launched the “Betway Squad” initiative in Brazil and extended its partnership with MIBR, a Counter-Strike: Global Offensive (CS: GO) team. Brazil has produced numerous established esports powerhouses and continues to develop rapidly and elicit interest from global gaming audiences and esports betting firms.
Demand for quicker and more insightful in-play esports betting options has been mounting and with this, Oddin finds itself in a perfect position to continue growing in a highly promising region.