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Published: March 18, 2022

Written by: Stefan Velikov

  • will provide its high-tech solutions to Betway
  • The deal should provide both parties with a multi-year opportunity for growth and expansion
  • “Esports bettors should be really excited!” said Marek Suchar, Managing Director at

The leading provider of esports betting services announced a multi-year deal with global gaming brand Betway.

Betway and’s New Deal

As betting on esports becomes more popular in the US, operators are quick to jump on the opportunity to expand their activities. One such operator is Betway who recently announced it has struck a strategic partnership with The latter will facilitate the former’s continued expansion in the esports betting sector.

The official press release says that this deal should help improve Betway’s betting experience. ? will also provide its B2B services, consisting of iFrame solutions, esports odds feeds, and risk management. With an emphasis on client profitability through the use of machine learning algorithms and data science,’s services should be a fine addition to Betway’s arsenal.

Esports Director at Betway Adam Savinson said “ has been at the forefront of esports trading innovation for quite some time, and we are delighted to finally partner up.” He added that he is excited to see how the company will take Betway’s esports product to new heights.

From the side of, Managing Director Marek Suchar said “While many bookmakers still put business cases together to justify the betting potential of esports, Betway was the first global operator to see the undeniable trend and the potential of esports from the very beginning.”

Suchar explained that he is thrilled that and Betway will be co0writing the next chapter of esports focused on an enhanced esports betting experience and user engagement. “Esports bettors should be really excited!” he added.

More about the Two Companies

As a leading sportsbook, Betway has heavily invested in supporting esports, through product enhancements, best-in-class sponsorship, and content marketing. The company is involved in sponsorships of some of the biggest esports brands, like Ninjas in Pyjamas, G2 Esports, and Blast. Its deal with will help to expand those activities.

Speaking of, who also recently signed a similar deal with BetBoom, provides iframe solutions, esports odds feeds, and risk management for sportsbooks like Betway. It delivers the most engaging esports betting experience with industry-leading uptime and many live markets. Featuring a team with a combined experience of more than 50 years, it has successfully done business with the most complex global platforms.

The deal between and Betway will surely be massively profitable for both parties.

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