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Published: June 3, 2024

Written by: Stefan Velikov

  • ESL FACEIT Group’s new venture will be based in Saudi Arabia’s capital Riyadh
  • It will support the esports brand’s further expansion in the Middle East and North Africa
  • Its first broadcast in Arabic has already been held over the weekend

ESL FACEIT Group’s new broadcast hub will provide an Arabic localization for various esports events to come.

ESL FACEIT Group Announces New Project

In recent times, esports have become quite popular in Saudi Arabia with many companies from the state and the government itself investing in the medium. Therefore, it should not come as a surprise that Esports conglomerate ESL FACEIT Group (EFG) has announced the opening of a broadcast hub in Riyadh, Saudi Arabia.

The aim of the new venture is to support the Savvy Games Group-owned company’s expansion in Saudi Arabia and the Middle East and North Africa region. Broadcasts in Arabic of the EFG’s global esports events will be available on the new service. In fact, the first Arabic broadcast that the new hub will produce has already occurred. It was a localization in Arabic of the Overwatch Champions Series DreamHack Dallas Major, which ran over the weekend. The event saw eight teams, including Twisted Minds from Saudi Arabia, compete for the OWCS title and a spot in the upcoming Esports World Cup.

Of course, the EFG’s new venture will include more games and tournaments in the future. Just one event that has already been announced includes Moonton’s Mobile Legends: Bang Bang, with finals streamed live from Jakarta, Indonesia.

Saudi Arabia’s Esports Sector Is Growing

As we previously mentioned, the main purpose of this project is to extend the EFG’s outreach into new markets both at home and abroad. In recent times, the company has been undertaking various projects aiming at the same thing. One such is the EFG announcing a collaboration with entertainment news publication Rolling Stone. The collaboration will see the publication feature an esports vertical about various happenings in the industry.

Franck Guignery, SVP, Middle East and Africa, ESL FACEIT Group, explained how fast the esports industry is growing in Saudi Arabia. According to him, this, and other projects, aim to develop the industry not only in the country but also internationally. “We are thrilled to bring our premier esports programming to the region and to help its passionate players, fans, and creators build deeper connections with the global community of their favorite brands and titles, and most importantly, with each other,” Guignery further explained about the new broadcast hub in Riyadh.

You can watch the new venture’s broadcasts on the ESL Arabia Twitch and YouTube channels.

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