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Published: February 7, 2024

Written by: Stoyan Todorov

  • Liquid will now have access to Shikenso’s AI-powered performance tracking tools
  • For Shikenso, this deal means yet another big name added to their roster of esteemed partners
  • It is a big step in their goal of establishing an industry-standard in media valuation in esports

Liquid will create better reports and pitches for partners and other clients thanks to data provided by social media analysis company Shikenso.

Shikenso and Liquid Reveal Deal

Considering a lot of the exposure and outreach of esports organizations is happening online, it is paramount for them to have good tools to analyze partnerships across streaming and social media. For this reason, multi-regional professional esports organization Team Liquid has announced it has signed a deal with German data and analytics company Shikenso Analytics.

Shikenso Analytics specializes in stream and social media analysis by offering its partners access to AI tools that track their content. The new deal will see Team Liquid utilize said tools to optimize its partnerships across its various streaming and social media channels. “Through this strategic data partnership, Team Liquid gains unparalleled capabilities to enhance partnerships, elevate performance metrics and empower strategic decision-making,” a Skinesno statement on Twitter reads.

What the Deal Means for Both Parties

Considering Team Liquid has more than 120 players under its umbrella, who compete in a variety of titles, including League of Legends, CS2, Dota 2, Fortnite, and many others, keeping track of everything can become difficult. Jason Lucas Luijckx, Team Liquid’s EMEA Director of Partnerships, explained that through the new deal with the company, the esports organization will create better reports and pitches for partners and other clients.

For Shikenso, the signing of the contract signifies yet another big name added to their portfolio. The company has been announcing more and more partnerships over the past months. Some of the German company’s big partners include GIANTEX, with whom Shikenso signed a deal in December, as well as M80, Fnatic, Ninjas in Pyjamas, and many other well-known esports brands.

Arwin Fallah Shirazi, CEO of Shikenso, praised Liquid for being one of the most esteemed organizations in the esports industry, explaining he had been following their development over the years. “As we at Shikenso edge closer to our goal of establishing an industry-standard in media valuation, we’re thrilled to seamlessly integrate our cutting-edge solution into Team Liquid’s partnership strategies together with loadout, marking a significant stride towards shaping the future of esports analytics,” he further added.

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