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Published: May 9, 2024

Written by: Stefan Velikov

  • YOUR.GG offers various analytical tools and data-driven solutions
  • These will help Gen.G further improve the training routines of its players
  • The deal is yet another success for the org’s expanding roster of partners

Gen.G will further enhance its already stellar Global Academy by using YOUR.GG’s various offerings and tools.

Gen.G Buys YOUR.GG

Considering the size and scope of League of Legends esports, it’s no wonder the game produces a ton of data constantly. This data can often be used by professional teams to analyze and use in the training of their players. For this reason, the Korean esports organization Gen.G has acquired LoL data analysis and networking platform YOUR.GG.

Following the deal, the platform will provide the esports org with various analytical tools to expand its offering. Using this data and other solutions that YOUR.GG offers, Gen’G plans to foster growth for both its professional players and academy students. Details about the finances involved in the deal have not been disclosed.

Perhaps the biggest benefactor of the deal will be Gen.G Global Academy. Created in 2019, this is a talent development initiative, sporting three locations of operations – Seoul, Los Angeles, and Shanghai. Thanks to this program, many young promising esports athletes can have the support needed to educate and train them for a potential career in the industry.

Gen.G CEO Arnold Hur explained that over the last few years, the organization has created what is currently the biggest esports academy in the world. “With over 10,000 students having gone through our curriculum, we see the clear need to develop better tools that gamers, coaches, and parents need to create the best gamers possible,” he said.

Hur further talked about the new deal with the data analysis company. “YOUR.GG’s best-in-class data, technology, and analytics combined with millions of hours of our professional and academy student coaching will be able to unlock the next generations of esports tools that can help realize the true potential of every student and pro in our program.”

Gen.G Further Broadens Its Outreach

With the acquisition of YOUR.GG, the Korean esports organization adds yet another mark to its long list of collaborations and purchases. Gen.G has had collaborations with large brands such as LG UltraGear, Korean streaming platform AfreecaTV, clothing brand PUMA, and energy drink brand Monster Energy. The org has also been quite active in the educational field as thanks to its Academy, it has established lasting relations with educational institutions like Warwick University and the University of Kentucky.

Thanks to its broad outreach, the organization has been able to acquire a rich roster of talents across many titles. Gen.G is currently quite prominent in titles such as League of Legends (LCK), VALORANT (VCT Pacific), and Rocket League. With its acquisition of YOUR.GG, it will further enhance the potential of its players, which will possibly lead the way to the org dominating in more fields.

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