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Published: April 8, 2022

Written by: Stefan Velikov

  • The two companies will organize tournaments for Asphalt 8: Airborne and Asphalt 9: Legends
  • This partnership follows the trend of rising esports popularity in India
  • “We are excited to enter into this relationship,” said the managing director for the SEAP region at Gameloft

The growing mobile esports scene in India recently got a new addition in the face of the collaboration between the Asphalt Series’ creator Gameloft and Nodwin Gaming.

Asphalt Esports Come to India

Mobile gaming is reaching new heights in India and other south Asian countries. The past few years saw incredible growth when it comes to mobile games in the region. Mobile esports have subsequently grown in popularity in the region.

Seeing this positive trend, Gameloft, developer of the popular mobile racing series Asphalt, has entered into a partnership with Indian company Nodwin Gaming to bring esports events for Asphalt 8: Airborne and Asphalt 9: Legends to the country. Both games are some of the most played racing games on the mobile field. Their developer Gameloft has tried to push them into esports over the past few years, organizing the Asphalt Series in 2019, 2020, and 2021. The two games have also been a part of the ESL Mobile Open.

Gameloft’s partnership with the Indian company Nodwin Gaming perhaps should not come as a surprise, as India is one of the biggest mobile esports markets in terms of viewership and participation in the world. Nodwin is a natural choice for growing the racing franchise in the country.

Gameloft Is Promoting Its Games for Esports

There are currently no details about upcoming tournaments for the two racing games, however, this did not stop the companies’ big wigs to comment on the partnership.

Florent Vallauri, the managing director for the SEAP region at Gameloft said that India is an “important market for Gameloft and the growth of esports in India does offer a great opportunity to build engagement with the users of the Asphalt IP.”

Vallauri explained that the arcade racing format of the games has the potential to connect with a larger gaming audience. “This fits in well, offering racing experiences which let every one prove themselves in jaw-dropping races,” they said, “feeling the thrill of high-end cars in a highly immersive environment. With NODWIN as the biggest gaming and esports player in India, we are excited to enter into this relationship, which can enable users with bigger events going forward.”

Gameloft has come a long way promoting their games in the past few years, their partnership with Nodwin being a testament to their efforts. These efforts are additionally spurred on by the fact that Asphalt 9: Legends was recently announced as one of the titles in the Snapdragon Pro Series powered by ESL.

Nodwin and Gameloft will likely soon reveal more details about their planned events in India.

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