- Fnatic joined forces with Crypto.com for a 5-year partnership with a price tag of more than $15 million
- The partnership will bring unique experiences for Fnatic fans, while the team will promote Crypto.com on the collarbone of their jerseys
- According to Crypto.com’s CEO and co-founder, Kris Marszalek, the partnership is a milestone for the industry
Global esports brand Fnatic inked a new partnership with Crypto.com. Besides boosting fan engagement, the new partnership will bring unique money-can’t-buy experiences for Fnatic fans.
Fnatic and Crypto.com Ink Historic Partnership
Fnatic, the global esports performance brand inked a historic partnership for the esports industry with Crypto.com, the fastest-growing crypto platform. The partnership marks Crypto.com's first entry into the esports realm and has a price tag of more than $15 million. Under the unique 5-year partnership, Crypto.com will be able to seamlessly engage with Fnatic's global audience.
Currently, the platform has more than 10 million users and it continues to expand its portfolio of partners. Some of the most recognizable brands with which the company has teamed up are Aston Martin Cognizant Formula 1, Formula 1, UFC, Lega Serie A, the Montreal Canadiens as well as Paris Saint-Germain.
Under the agreement, Fnatic will offer its fans different rewards and money-can't-buy experiences, some of which will be with existing Crypto.com partners. Additionally, there will be special rewards and experiences for Crypto.com users that want to purchase Fnatic goods.
The partnership will also bring brand new digital products such as Fnatic NFTs. The team will feature Crypto.com's logo on the collarbone of their jerseys. Moreover, the duo will collaborate to help fans better understand cryptocurrency. Fnatic explained that it will also “offer financial literacy and crypto education opportunities for those that are new to cryptocurrencies and NFTs.“
A Milestone Partnership for the Esports Industry
Crypto.com's co-founder and CEO, Kris Marszalek, said that the company is excited to team up with Fnatic. He outlined that this partnership is a milestone for the industry. Marszalek did not miss saying that Fnatic has more than 200 championships, which makes them an unquestionable leader in the esports field.
“We're really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry.” Kris Marszalek, co-founder and CEO of Crypto.com
Fnatic's CEO, Sam Mathews, deemed the long-term partnership ground-breaking. He acknowledged that Fnatic has some of the most passionate, involved and supportive fan bases in the world. Mathews stressed that the partnership with Crypto.com will now enable Fnatic to engage with its fans even further.
“This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership.” Sam Mathews, CEO at Fnatic
He said that this is the perfect time for the partnership, considering that cryptocurrency gains momentum in becoming a “mainstream payment method.” Last but not least, Matthews outlined that the partnership will help the fans “make smarter, healthier and future-proof cryptocurrency decisions.“