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Published: January 24, 2022

Written by: Stoyan Todorov

  • Esports betting is coming to New Jersey
  • The EEG will start its operations with a five-day “soft period”
  • “We are thrilled to be playing such an important role in this fast-growing market,” said the company’s CEO

The Esports Entertainment Group (EEG) becomes the first esports betting operator to receive a Transactional Waiver in New Jersey.

EEG Receives Approval to Start Operations

The New Jersey-based Esports Entertainment Group, Inc. (EEG) recently received an Order approving a Transactional Waiver from the Director of the New Jersey Division of Gaming Enforcement. This means the company can now accept bets in the state. The company is the first esports betting operator to receive a Transactional Waiver in New Jersey. It plans to launch its betting platform after a five-day “soft play” period, beginning Tuesday afternoon.

CEO of Esports Entertainment Group Grant Johnson said that he and his team are pleased to be the first esports-dedicated operator granted the right to commence business in New Jersey. He thanked the Division of Gaming Enforcement for the approval. “Global esports betting is estimated to exceed $205 billion by 2027,” Johnson added, “and we are thrilled to be playing such an important role in this fast-growing market with the launch of our first esports wagering offering in the United States.”

The launch of EEG’s platform will allow New Jersey bettors to wager on their favorite esports teams in real-time as part of a seamless and immersive experience, in games including League of Legends, CS:GO, DOTA 2, and more.

More about EEG and Its Esports Focus

Like many other entertainment companies, Esports Entertainment Group grew a lot during the rise in the popularity of esports in the last couple of years. Its recent permit for the beginning of operations mirrors that of many other companies, both in the US and abroad, like BETER, who recently enlarged their Efootball betting activities.

EEG is also growing rapidly, mirroring the popularity of esports over the past two pandemic years. The company aims to bring further boost this trend, saying “Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together,” on their official website.

The company prides itself that it and its partners are “well-poised to help fans stay connected and involved with their favorite esports.” EEG works with organizations affiliated with traditional sports like professional NFL/NHL/NBA/FIFA teams. It takes the experience from those spheres and applies them to community-focused tournaments in a wide range of esports, iGaming, and casinos.

Speaking of which, the Casino esports conference will be held in March, and we may see EEG attend. This conference will host panels discussing the further integration of esports and betting, something EEG is already a leader in.

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