- DAZN will broadcast WePlay's Ultimate Fighting League on its network, bringing esports and FFG to its streaming service
- WePlay Esports is one of the most accomplished tournament hosts in recent years that has stood out through the quality of its productions
Sports streaming service DAZN is bringing the first esports competition to its network through WePlay Esports namesake Ultimate Fighting League or WUFL.
Fighting Esports Games Arrive on DAZN Streaming Service
DAZN is known for broadcasting some of the biggest fights in boxing, but the video streaming service will now feature the WePlay Esports' WePlay Ultimate Fighting League (WUFL), bringing the fighting games event to over 200 countries thanks to the platform's global reach.
This means that audiences worldwide will have the opportunity to get a glimpse of the fighting gaming community's leading games, watch the best players and ultimately develop a new appreciation for the genre.
The partnership is the first time that DAZN has ventured out to include esports products as part of its broadcast, and not least because WePlay Esports' reach has been consolidating, giving traditional stakeholders new reasons to consider the growing popularity of esports.
Esports as Part of DAZN's Future
Commenting on this development, WePlay Esports Chief Visionary Officer Maksym Bilonogov explained that DAZN was ready to endorse esports and overcome boundaries between traditional sports and their electronic counterparts.
“WePlay Esports' goal is to shape a new reality where watching esports competitions will become as routine as watching a Netflix series or an important Champions League match in the evening,” Bilonogov explained.
DAZN is in for the long-term, too. The company has confirmed that it would be looking to broadcast the next three seasons for the WUFL, giving the FFG community a fair chance at ramping up awareness.
Fighting games are not the most popular esports out there, but this hasn't stopped DAZN from joining in. The event's first season will be broadcast out of the WePlay Esports Arena in Kyiv, and it will feature numerous titles, including Tekken 7, Mortal Kombat 11, and Soulcalibur VI.
DAZN EVP Joe Markowski said he was equally excited to see the streaming service team up with one of the best tournament hosts and esports organizations out there. “As esports continues to see exponential growth globally, DAZN is well-placed to host this exciting form of entertainment with a footprint in 200+ countries and territories around the world,” Markowski concluded.
