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Published: May 24, 2024

Written by: Barney


  • 9INE has signed a deal with the online casino and sportsbook LEON.BET
  • It will see various betting opportunities and activations available to fans
  • This is the first time LEON.BET is working directly with an esports organization

“We aim to push the boundaries of what is possible in the esports betting arena,” commented 9INE’s CEO about the deal.

9INE and LEON.BET Announce Partnership

Betting on esports has become quite big in recent years and companies are vying to get more involvement in the growing field. Esports org often also benefits from the practice as it further promotes its brand and engagement with fans. For this reason, the European esports organization 9INE has announced a deal with online casino and sportsbook LEON.BET.

This collaboration means LEON.BET becomes 9INE’s official online betting partner. According to a press release, the deal aims to elevate the esports betting experience, delivering unmatched access to exclusive content and pioneering engagement opportunities for fans worldwide.

“With this partnership, we aim to integrate 9INE’s competitive expertise with LEON.BET’s innovative betting platform to create an enhanced, immersive experience for esports enthusiasts,” the official statement reads. “This collaboration will bring new, exciting betting opportunities and exclusive behind-the-scenes content to fans, fostering a deeper connection with the esports community.”

According to the two companies, a fundamental aim of the collaboration is to “integrate 9INE’s competitive expertise”, garnered over many years in the pro scene, with LEON.BET’s betting platform. This partnership also looks to bring new betting opportunities to users and the two companies also plan on creating behind-the-scenes content to engage fans further.

Fredrik Belstad, the CEO of 9INE Esports, said the esports organization is thrilled to have LEON.BET’s support in this new endeavor. According to him, the online casino’s goals align perfectly with 9INE’s aims to bring experience to our fans. “With the recent signing of top CS2 talent, we are poised for an exciting future. Together with LEON.BET, we aim to push the boundaries of what is possible in the esports betting arena,” Belstad explained.

More About the Two Companies

Speaking of the Counter-Strike 2 team, this is probably what 9INE are most famous for. The organization has competed in numerous international tournaments such as IEM Rio 2023 and IEM Cologne 2023. In January this year, 9INE revealed its fully rebuilt CS2 roster. However, unfortunately, this has not seemed to grant the org the achievements it wanted as 9INE have been posting somewhat mixed results in recent months.

LEON.BET is a leading online betting platform based in Cyprus. It should be noted that the deal with 9INE is the first time that LEON.BET is working directly with an esports organization. The company already has a well-built portfolio in many other esports. It offers a wide range of betting options across sports and esports as it has operations in titles such as VALORANT, CS2, Dota 2, Rainbow Six, FreeFire, and League of Legends.

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