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Published: September 17, 2021

Written by: David

  • G3 Esports and Comtrade Gaming have entered into a strategic partnership
  • As a partner, Comtrade Gaming will take care of G3’s upcoming esports platform
  • G3’s CEO believes Comtrade to be just the partner his company was looking for

Comtrade Gaming inks a partnership agreement with G3 Esports, making it the first time the former company will have a strong presence on the USA market.  

G3 Esports and Comtrade Gaming Sign a Strategic Deal

Full-service esports, gaming and entertainment agency G3 Esports will provide independent gambling software provider Comtrade Gaming with an entry to the United States market through a strategic deal.

As a part of the deal, G3 will have Comtrade provide it with iGaming platform, iCore, and backend tech. The collaboration is expected to boost both parties’ presence on the American market as G3’s offering will become more appealing through Comtrade’s various high-tech solutions. These include real-time bonusing and messaging, dynamic segmentation, and advanced player account management.

Comtrade Gaming’s chief commercial officer, Steven Valentine, spoke on the partnership and revealed that he is “absolutely thrilled” to be working with G3 Esports. Valentine looks forward to providing his new partners with the best iGaming solutions that Comtrade has to offer.

Valentine believes that much of the creativity in gambling has been exhausted but was pleasantly surprised by G3 Esports’ unique ways of revolutionizing the industry and making it even more appealing both to newcomers and to veterans. Valentine is sure that with Comtrade’s help, G3 Esports’ offerings will be “absolutely breaking new ground”.

Comtrade: Understanding and Complying with the Industry Regulation

“At Comtrade, we specialize in iGaming platform technology for leading operators where player retention and lifetime value is key. This allows our operators to focus their efforts on marketing, knowing that their backend technology is all taken care of,” Valentine said.

The chief commercial officer was just as delighted to see that G3 sports an elite team of leading experts in various related fields. He said that Comtrade is more than proud to have G3 Esports as its first American partner.

Antony Gaud, G3 Esports’ CEO shares Valentine’s sentiments. He revealed that what G3 is looking for in a potential esports platform partner is a deep understanding and knowledge of how to safely and responsibly operate a regulatory-compliant platform. Graud believes to have found one such platform in Comtrade Gaming.

 “Comtrade’s expertise in the online gaming industry is unmatched and we’re very excited to work with them to build a first-of-its-class offering for esports wagering.”

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