- Oddin.gg's partners with Aspire Global's BtoBet network of partners to provide iFrame solutions
- The company is a purveyor of data-driven products that seek to empower stakeholders in the esports betting industry
- Oddin.gg is a member of ESIC and committed to upholding integrity in the sector
Aspire Global's Btobet, a B2B software company, has signed a partnership for iFrame solutions with Oddin.gg to boost its partners position in the esports betting ecosystem.
Oddin.gg Delivers iFrame Solutions to BtoBet
Betting B2B company BtoBet will now feature Oddin.gg's esports iFrame solution and live odds feed, allowing sportsbook partners to benefit from the product in real-time.
Oddin specializes in the provision of complex data-driven solutions for the B2B esports segment, including but not limited to data feeds, APIs, risk management and iFrame solutions. The company works with licensed businesses only.
Moving forward, BtoBet's network will have direct access to a “boosted liver markets portfolio and an increase in the uptime.”
Esports fans are particularly sensitive to in-play offers, and they expect quick and accurate turnaround.
To this end, BtoBet is confident that Oddin's solutions will allow its partners to achieve better engagement with existing and new customer bases. BtoBet chief marketing officer Sabrina Soldà commented on the development:
“The esports vertical is increasingly registering a growth in its market share, especially since its player demographics are distinct from those that characterize the standard legacy sports betting vertical.”
BtoBet chief marketing officer Sabrina Soldà commented
Creating Right Experiences to Engage with Younger Generations
Soldà continued by adding that Oddin's efforts were focused on creating a betting experience that accurately meets consumers' expectations. As such, the company is looking to create products that help partners onboard the younger generation shaping the esports vertical.
Oddin has made news earlier this week, tying an important partnership with the Esports Integrity Commission (ESIC), signaling the company's commitment to upholding the integrity of esports through leveraging powerful data-driven solutions.
Oddin Head of Partnerships Marek Suchar said he was glad to be partnering with BtoBet and Aspire Global who reflected Oddin's own commitment to esports and the esports betting ecosystem.
“This is why we developed a solution that can bring the engagement that the industry currently misses. With this partnership, our esports betting experience is made available to hundreds of operators,” Suchar concluded.
