- BLAST Premier has secured the partnership of Amazon and Twitch
- The two industry giants will help with the upcoming BLAST Titans events
- BLAST Titans is the organizer’s first venture into Apex Legends and will have a prize pool of $48,000
Esports event organizer BLAST Premier has outdone itself by scoring major partnership deals with Amazon and Twitch.
Gaining the Support of Two Titans
Esports event organizer BLAST Premier has just signed two crucial partnerships with two giants in their respective fields – the e-commerce company Amazon and the worldwide popular streaming platform Twitch.
The deals will see BLAST’s two new partners help with the organization of the upcoming BLAST Titans Apex Legends tournament. Amazon and Twitch will work to boost the quality of the stream through various activations.
BLAST’s VP of Commercial, Leo Matlock, commented on the two collaborations. Matlock explained that BLAST Titans is the organizer’s first attempt to hold an Apex Legends tournament, but with strong partners such as Amazon and Twitch, there is nothing to fear. The VP of Commercial is delighted to have their help with assuring that BLAST’s viewers receive only by most premium experience.
Amazon will invite influencers who will boost interest in the esports event. Additionally, the e-commerce company will take part in the match prediction part before the games themselves.
Twitch, on the other hand, will prepare a chatroom and some special exclusive rewards for all the people who watch the second weekend’s stream. As per the partnership’s clauses, the BLAST Titans event will be streamed only through Twitch.
BLAST’s First Venture into Apex Legends
Despite mainly being focused on hosting some of the best Counter-Strike: Global Offensive tournaments, BLAST has shown numerous times that it likes to innovate and give attention to other esports games as well. BLAST Titans is one of these endeavors.
The event will be based in Europe and will be held in two parts – one during the weekend of July 23-25 and a second one on the weekend between July 31 and August 1.
The event will bring 40 of the most elite Apex Legends teams and will have them clash over a total prize pool of $48,000. The prize pool will be dealt in two halves – one for each of the two weekends of BLAST Titans.
As a titan itself, BLAST has always been on the lookout to secure strong partners that help boost the overall quality of the organizer’s events. Earlier this year, the esports event organizer secured a notable partnership with the cryptocurrency exchange platform Coinbase.
Amazon and Twitch are worldwide popular industry giants, and their mere presence is enough to have an impact on the event.