- BLAST Premier has entered into a collaboration with Shikenso Analytics
- Shikenso Analytics will be occupied with brand statistics and other analytics for BLAST’s events
- The two brands are looking forward to working together, spokespeople say
BLAST, a leading tournament organizer, and Shikenso Analytics, a German IT company, have entered into a commercial partnership.
Shikenso Analytics Will Help BLAST Improve its Commercial Strategies
BLAST Premier is an esports group that specializes in tournament organization that is popular for its BLAST Premier tournament series in Counter-Strike: Global Offensive.
With the future iteration of the said event in mind, BLAST has entered into a strategic collaboration with the German IT company Shikenso Analytics. The goal of this alliance to use the latter’s cutting-edge solutions to analyze and give a detailed look into the commercial intricacies of the upcoming BLAST Premier’s CS: GO 2021 season.
Shikenso Analytics will evaluate all kinds of visual sponsor logos, banners, and others. BLAST will report Shikenso’s feedback to all its partners in order to collectively improve where improvement is needed. Shikenso will also take a look to improve BLAST’s commercial planning by analyzing data in order to secure the best future partners and event ideas.
BLAST Premier’s VP, Commercial Leo Matlock shared that his company strives to establish sturdy partnerships with important brands worldwide. He hopes that Shikenso’s insightful analysis is one of the things that will make other companies see BLAST as a worthwhile partner. Matclock firmly believes that the IT company has the right approach to such things and will be a valuable addition to BLAST’s list of partners.
Shikenso GmbH’s CEO Arwin Fallah revealed that he’s a CS: GO enthusiast that has long liked BLAST’s events. He is excited to prove Shikenso’s strengths and pave the way to a long and successful partnership.
Shikenso Analytics has been quickly making a name for itself by many other partnerships like this one with other esports brands, including FATE Esports and Freak 4U Gaming.
BLAST, on the other hand, has some major partners such as CS.MONEY, EPOS, and Betway. It will be interesting to see how this new partnership develops for both parties.
