- The deal gives BETER exclusive distribution rights
- CEO Gal Ehrlich commits to provide “the most advanced selection of high-velocity betting products”
- This will immensely increase BETER’s influence in the Efootball betting sphere
Betting and gaming solutions provider BETER has struck a new deal, that will expand its influence on Efootball coverage and wagering.
BETER Signs an Exclusive Deal
The past two years saw massive growth in esports, and parallel to that – esports betting. Many gambling operators are looking to merge esports and betting, and one of these is BETER. The organization is one of the sphere’s leading providers of next-gen betting and gaming solutions, and it has recently revealed a new project, aimed at the same goal. BETER’s new exclusive distribution deal will allow the organization to increase its Efootball offering to up to 15,000 events per month.
BETER’s new project will allow the operator to further its influence on the European market, where Efootball is quite popular, probably because traditional football has been historically very popular on the continent.
Another project, that will reaffirm BETER’s position on the market, is the deal the organization signed with the Esports Content Factory (ECF). This gives exclusive distribution rights to the former, granting BETER more depth of content to the events it supplies.
BETER CEO Comments on the Deal
CEO of BETER Gal Ehrlich said he is confident that Efootball will continue to play a fundamental role in gaming, and that his company must meet the demand for fast-paced events. “We’re constantly refining and improving our provision of the most advanced selection of high-velocity betting products that the current generation of players require.”
Ehrlich adds that the large increase in the numbers of events offered, along with the distribution deal with ECF, will mean that the organization will be able to provide “a more complete and diverse Efootball experience, which will further our engagement value as the industry’s most comprehensive supplier.”
“We can now provide a jam-packed match schedule that’s available 24/7,” Ehrlich continued, “catering to all operators and their players.” The CEO added that this new model will allow sportsbooks to fill free airtime, providing customers with high-quality Efootball content designed to meet their specific needs.”
With the rise in popularity of esports betting, we are sure to see many more companies integrating wagering and gaming. This also drives the need for high-profile employees with experience not just in the video game industry, but also in marketing, gambling, and event organization. One such company is Rivalry, which recently appointed a new VP of Marketing with an impressive background and experience.
BETER is already used by the likes of Bet365, William Hill, Sportradar, and Fortuna Entertainment Group. This new deal will surely give them even more influence in the market.