Friday, February 3, 2023
No Result
View All Result
Esports Grizzly
  • Home
  • Industry
  • GamesUpdates!
    • Call of Duty
    • CS:GO
    • Dota 2
    • FIFA
    • Hearthstone
    • League of Legends
    • NBA 2K League
    • Overwatch
    • Rocket League
    • StarCraft II
    • Valorant
  • Esports Betting SitesNew
    • Bitcasino Esports Review | Evil Geniuses’ Home Esports Bookmaker
    • Sportsbet.io Esports Review
    • Cloudbet Esports Review | Is Cloudbet Legit?
    • Dogecoin Esports Betting Sites
    • Luckbox Review (2021) – Is Luckbox Esports Safe?
    • Betway Esports Review
    • GG.Bet Esports Review | League of Legends, Dota 2 and CS:GO
    • Rivalry Esports Review
    • Pinnacle Esports Review
  • Blog
  • Newsletter
  • About us
  • Contact
Friday, February 3, 2023
No Result
View All Result
Esports Grizzly
No Result
View All Result

jud-hannigan-allied-esports-ceo

Image credit: Jud Hannigan

Allied Esports Jud Hannigan: “Esports Needs More Storytelling Outside of Pure Competitive Action”

in Industry, Q&A
June 24, 2021

We spoke with Allied Esports CEO Jud Hannigan in the wake of the latest partnership with MuxIP, reflecting the company’s ambition to expand across the world and engage with new audiences. The pandemic has generated fresh demand for quality esports content, and with that Allied Esports has decided to step in and help build a more varied offer that will cater to all types of viewers and not necessarily focus exclusively on competitive action.

More importantly, Allied Esports is building storytelling, bringing a completely new narrative to the esports content scene. The company has access to many unique players who all have something to tell that will be of interest to audiences to learn. Players are coming under the limelight as Allied Esports continues to build tailored content to appeal to new and existing esports audiences.

Q: How is the most recent partnership with MuxIP complementing Allied Esports’ efforts so far in the competitive video gaming ecosystem?

Allied Esports is positioned at the center of the gaming industry, with facilities that support local communities, professional tournaments, third-party events, production services, and content creation. The distribution of our content with partners like MuxIP is the next phase in expanding our footprint and growing our brands through new audiences around the world.

Q: Do you think the surge in demand for content in 2020 revealed any limitations to the existing library of content available?

For much of 2020, esports was the only product left standing for people who like to watch the competition, and interest from new audiences grew significantly. Esports and gaming have never lacked content, but the pandemic generated more eyeballs than ever before and created even more demand for variations of content and storytelling outside of pure competitive action.

Q: Allied Esports operates in both the digital and physical space? Do you see a symbiosis between the two in terms of producing and delivering quality content?

Absolutely. There will always be things that you can do in a live setting that you can’t do online, but finding a way to meld the two creates incredible flexibility and production quality. The investment that Allied Esports has made in infrastructure and live event space came hand-in-hand with an investment in online production. We are well-positioned for both live and online content creation.

Q: What are some of the big content plans you have for the future? 

Storytelling. Because of our weekly community events in Las Vegas, we have so many incredible players with amazing stories sitting in our building nearly every night. We’re excited to showcase them and elevate their personalities and abilities even further.

Q: Do you reckon there is something specific about esports content today that needs to change to strike home with existing audiences and potentially attract new viewers?

In the way content is created today, you have to find a balance where your product serves to educate new audiences who are turning in for the first time – to get them hooked – as well as engage the stalwart fan who has been there for a decade. That’s the needle to be thread and something we try to tackle in our broadcast productions.

Tags: Allied EsportsJud HanniganQ&A
Stoyan TodorovbyStoyan Todorov
Tags: Allied EsportsJud HanniganQ&A
Home » Allied Esports Jud Hannigan: “Esports Needs More Storytelling Outside of Pure Competitive Action”
ShareShareTweetShareSend
league-of-legends-clash-between-champions
Blog

Betting on League of Legends: Top 5 Sites to Wager Using Bitcoin

by Papa Bear
September 15, 2022

Few games have captured the hearts of the wider audiences quite like Riot Games’ masterpiece League of Legends has. The...

Read more
overwatch-female-characters
Opinion

Women in Esports: How Esports Are Moving Towards a More Inclusive Future

by Stefan Velikov
October 25, 2021

Gaming has long been regarded as something reserved for nerdy boys. As times change women join in on the fun...

Read more
v-bucks-currency-in-fortnite
Blog

Bitcoin Esports: Best Crypto Esports Betting Sites

by Alexander Todorov
January 23, 2022

Bitcoin esports betting is on the rise. The idea of placing wagers on your favorite esports teams is an experience...

Read more

Latest and Popular

ludwig-streamer-01
Industry

Ludwig Is the New Co-owner of Moist Esports

by Stefan Velikov
January 27, 2023
Riot Games' headquarters.
Industry

Riot Might Be on the Cusp of a Huge Employee Layoff

by Stefan Velikov
January 20, 2023
blizzard-company-official-logo
Industry

Blizzard Is Leaving China after NetEase Denied Contract Extension

by Stefan Velikov
January 19, 2023
The Eiffel Tower in Paris, France.
Industry

France Wants to Create a Strong “National Esports Ecosystem”

by Stefan Velikov
January 18, 2023

Next Post
scorpion-mortal-kombat-character

Twitch Rivals Mortal Kombat X Lives Postponed Because of Doxed Players

eSports Grizzly Mobile Dark
eSports Grizzly Mobile Dark

Content Categories

  • Blog
  • Call of Duty
  • College Esports
  • Consoles
  • Cosplay
  • Counter Strike
  • DOTA 2
  • FGC
  • Fortnite
  • Gaming
  • Halo
  • Hearthstone
  • Industry
  • League of Legends
  • Mobile Legends
  • News
  • Opinion
  • Overwatch
  • Popular
  • PUBG
  • Q&A
  • Rainbow Six Siege
  • Rocket League
  • Streamers
  • Uncategorized
  • Valorant

Recent Posts

  • Entropiq Reveals Their Revamped CS:GO Roster
  • Cloud9 Defeat ENCE And Secure a Spot at IEM Katowice Group Stage
  • Apex London Now Has a Detailed Covid Plan

About Esports Grizzly

We bring you the best Premium esports content from around the globe.

Our FREE weekly newsletter

Keep in the loop with our minimalist weekly newsletter. Subscribe today!

GET IN TOUCH

Esports Grizzly reports on the latest industry and gaming intelligence, Want to pitch in? Get in touch!

  • Home
  • About us
  • Privacy Policy
  • Disclaimer
  • Terms and Conditions
  • Contact

© 2021 Esports Grizzly - Your daily BITE of global esports

No Result
View All Result
  • Home
  • Industry
  • Games
    • Call of Duty
    • CS:GO
    • Dota 2
    • FIFA
    • Hearthstone
    • League of Legends
    • NBA 2K League
    • Overwatch
    • Rocket League
    • StarCraft II
    • Valorant
  • Esports Betting Sites
    • Bitcasino Esports Review | Evil Geniuses’ Home Esports Bookmaker
    • Sportsbet.io Esports Review
    • Cloudbet Esports Review | Is Cloudbet Legit?
    • Dogecoin Esports Betting Sites
    • Luckbox Review (2021) – Is Luckbox Esports Safe?
    • Betway Esports Review
    • GG.Bet Esports Review | League of Legends, Dota 2 and CS:GO
    • Rivalry Esports Review
    • Pinnacle Esports Review
  • Blog
  • Newsletter
  • About us
  • Contact

© 2021 Esports Grizzly - Your daily BITE of global esports

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.