- Abios will help Gambit Esports engage with esports by leveraging big data solutions
- The firm will produce tailored content that will be distributed on the team’s social media channels
- Engagement will be built around match activity and social media channels as a way to add value for fans
Abios and Gambit Esports have teamed up to create data-driven value for fans, boosting engagement around live games and reaching out through social media.
Abios Taps Data to Deliver Stronger Engagement for Gambit
Gambit Esports has teamed up with esports data firm Abios to drive stronger engagement with fans and achieve better social media awareness. The companies will come together in a defining partnership that will allow Abios to leverage Gambit’s intellectual property and help boost popularity for the esports organization through a mix of tool, including match activity.
The company will assist with the esports team with its full calendar and help build across numerous esports titles, including Dota 2, Valorant, Fortnite and Counter-Strike: Global Offensive. Abios will specifically leverage its REST API plug-and-play solution.
According to Gambit Esports Head of Media Nikita Koroteev, Gambit is determined to create new opportunities for fans to engage with the brand and the tie-up with Abios should help the organization move towards that goal.
“Integration with a great and comfortable API went smoothly due to Abios’ willingness to help,” Koroteev added in the official press release. To further spice up the experience, Abios will pull data and statistics and create bespoke content that can then be shared with fans on social media channels.
Building Visual Content to Help Build Fan Bases
The content will offer helpful visualization of different in-game trends, match results, current score and more, in bite-sized blasts of content that are intended at driving content.
Abios Key Account Manager Jacob Howard was happy to be teaming up with Gambit and supporting the team in creating additional value for their fans. It’s a journey that the two companies would now take together, Howard explained, and added that he was looking forward to seeing what verticals can be explored to continue to deliver on data-driven content translating into better engagement.
Meanwhile, the Esports Integrity Commission (ESIC) has secured a data partnership with PandaScore in a bid to continue fighting match-fixing in esports, an issue which the commission has taken very seriously.
