- The change is part of a wider brand redesigning
- Riot also launches a new press site that will serve as a media hub
- The company plans to expand further into other forms of media
As another step in its brand redevelopment and venturing into other entertainment spheres, Riot Games changes its signature logo.
Riot Changes Its Logo
Being one of the most popular gaming companies in the world, creating games like League of Legends and Valorant, Riot Games’ logo has become one of the most recognizable brand icons in the world. However, the company recently introduced a redesigned face, along with releasing a new press website on Monday. The new logo is part of Riot’s rebranding, and the company has said that there will be similar updates throughout 2022.
This is the second time the company is changing its logo. The first was in 2019 when Riot changed its emblem to the white fist and text that we see today just before the company’s tenth anniversary. “As Riot enters its second decade, we felt the timing was right to update and expand the Riot Games visual system to set us up for success long-term,” said Riot. The company went on to explain that it aims to build a more cohesive visual system with unique assets that aim to be more recognizable for players, a policy that fits in with Riot’s expanding cooperation with other companies.
Meanwhile, the company’s new press site will be used as the central hub for all media-related needs. This includes information on releases, executive bios, assets, and more. Riot also plans to put fact sheets for every Riot Games title in the cite in future updates.
Riot Games Is Expanding
Riot’s logo change could be just a part of the many other things the company has been recently working on. League of Legends’ creator has stated before that it plans to evolve from just a video game company to a massive world entertainment conglomerate.
This is evident by the fact that Riot Games’ tournaments have gained even more popularity during the past two years. The 2021 League of Legends World Championship grand final, hosted in Reykjavik, Iceland, broke many records, reaching a crowd of over 73 million concurrent viewers and 1 billion hours watched. This is a 60% increase in viewership compared to the same event in 2020.
Riot Games also dipped its toes into other forms of media last year, most notably with its first critically acclaimed full-length original animated TV series Arcane. The show aired its first batch of three episodes on Netflix right after the finish of the 2021 Worlds. Within just a few Arcane had already topped Netflix charts in 50 countries worldwide.
With over a decade in the business, Riot Games has grown into much more than just a MOBA game studio. It has created one of the biggest esports in the world, created a ton of other well-received games like Valorant and Legends of Runeterra, and with the second season of Arcane being in development, Riot is going to further delve deep into other forms of media.