Thursday, June 30, 2022
No Result
View All Result
Esports Grizzly
  • Home
  • College Esports
  • Industry
  • GamesUpdates!
    • Call of Duty
    • Counter Strike
      • CS:GO Betting Sites
    • DOTA 2
      • Dota 2 Betting Sites
    • FGC
    • Fortnite
    • League of Legends
      • League of Legends Betting Sites
    • Mobile Legends
    • Overwatch
    • PUBG
    • Rainbow Six Siege
    • Valorant
  • Esports Betting SitesNew
    • Bitcasino Esports Review | Evil Geniuses’ Home Esports Bookmaker
    • Sportsbet.io Esports Review
    • Cloudbet Esports Review | Is Cloudbet Legit?
    • Dogecoin Esports Betting Sites
    • Luckbox Review (2021) – Is Luckbox Esports Safe?
    • Betway Esports Review
    • GG.Bet Esports Review | League of Legends, Dota 2 and CS:GO
    • Rivalry Esports Review
    • Pinnacle Esports Review
  • Consoles
  • Streamers
  • Q&A
  • Blog
  • Opinion
  • Newsletter
Thursday, June 30, 2022
No Result
View All Result
Esports Grizzly
No Result
View All Result

official-fifa-ea-brand

Image credit: EA

Potential FIFA Rebrand Stems from $1 Billion for Naming Rights

in Gaming
October 15, 2021
  • Electronic Arts and FIFA are negotiating a naming license agreement
  • High prices might lead to the rebranding of the FIFA games
  • What can players expect if such a deal goes through

Current negotiations between EA and FIFA might result in a rebranding of the entire FIFA series of games.

A Potential Rebranding Is on the Horizon

Ever since the launch of FIFA International Soccer back in 1993, Electronic Arts (EA) has released more than two dozen games under the FIFA brand. However, the partnership between EA and the world governing body of football, the real FIFA, may soon end.

Electronic Arts are currently reviewing the naming rights agreement with the Fédération Internationale de Football Association (FIFA). Last weak EA reported that the company might rebrand its popular series of FIFA games, depending on what kind of a deal it strikes with the eponymous international football association.

According to the New York Times, there is a high chance that Electronic Arts will be rebranding its iconic series of games after the end of the talks. The main reason for this is that FIFA (the real one, not the game) requires $1 billion every four years to license its names. The talks also might mean that EA would be limited in the ways it can monetize the FIFA (or their equivalent future names) games outside of their initial sales.

What Could the Negotiations Lead To?

The New York Times report says that the paper’s sources are “people close to the negotiations”. According to them, the negotiations have been lasting for the past two years. There is a large chance that the branding will be changing after the FIFA World Cup, which will be held in Qatar in November next year. This will see the end of the current 10-year agreement and see EA lose access to the branding controlled by FIFA. The change will affect the name of the game franchise itself.

Interestingly enough, the potential name change will not affect EA’s right to use player likenesses, player names, officially branded stadiums, and team names. This is so because the studio has already negotiated separate deals with companies like FIFPRO, which is a representative for pro football players.

If the negotiations follow through with these speculations, Electronic Arts will be following in the footsteps of other companies like Konami. Konami also has a popular football franchise by the name of Pro Evolution Soccer (PES), which the company rebranded to eFootball earlier this year.

Tags: EAFIFA
Angel HristovbyAngel Hristov
Tags: EAFIFA
Home » Potential FIFA Rebrand Stems from $1 Billion for Naming Rights
ShareShareTweetShareSend
league-of-legends-clash-between-champions
Blog

Betting on League of Legends: Top 5 Sites to Wager Using Bitcoin

by Papa Bear
March 1, 2022

Few games have captured the hearts of the wider audiences quite like Riot Games’ masterpiece League of Legends has. The...

Read more
overwatch-female-characters
Opinion

Women in Esports: How Esports Are Moving Towards a More Inclusive Future

by Angel Hristov
October 25, 2021

Gaming has long been regarded as something reserved for nerdy boys. As times change women join in on the fun...

Read more
v-bucks-currency-in-fortnite
Blog

Bitcoin Esports: Best Crypto Esports Betting Sites

by Alexander Todorov
January 23, 2022

Bitcoin esports betting is on the rise. The idea of placing wagers on your favorite esports teams is an experience...

Read more

Latest and Popular

Newcastle, Apex Legends' latest character.
Gaming

Apex Legends Fans Create a Brilliant Solution for Solo Ranked Players

by Stefan Velikov
June 21, 2022
Game Pass to feature Riot Games titles.
Gaming

Riot and Xbox Partner up to Bring Riot’s Games to the Game Pass

by Stefan Velikov
June 15, 2022
Stormgate's RTS genre thriving.
Gaming

Stormgate: A Spiritual Successor to StarCraft 2, Adding Many New Things

by Stefan Velikov
June 12, 2022
Smite and OTK $100K tournament.
Gaming

OTK Will Host a $100 000 Smite Tournament

by Stefan Velikov
June 12, 2022

Next Post
edison-park-proposes-to-fuslie

Popular Streaming Couple, Fuslie and Edison, Breaks-up

eSports Grizzly Mobile Dark
eSports Grizzly Mobile Dark

Content Categories

  • Blog
  • Call of Duty
  • College Esports
  • Consoles
  • Cosplay
  • Counter Strike
  • DOTA 2
  • FGC
  • Fortnite
  • Gaming
  • Halo
  • Hearthstone
  • Industry
  • League of Legends
  • Mobile Legends
  • News
  • Opinion
  • Overwatch
  • Popular
  • PUBG
  • Q&A
  • Rainbow Six Siege
  • Rocket League
  • Streamers
  • Uncategorized
  • Valorant

Recent Posts

  • NaVi Dominates the BLAST Premier Spring Final 2022
  • Arsenal Veteran Footballer Mesut Özil Might Move into Esports
  • Blizzard Promises Consistent Content Updates and Battle Pass For Overwatch 2

About Esports Grizzly

We bring you the best Premium esports content from around the globe.

Our FREE weekly newsletter

Keep in the loop with our minimalist weekly newsletter. Subscribe today!

GET IN TOUCH

Esports Grizzly reports on the latest industry and gaming intelligence, Want to pitch in? Get in touch!

  • Home
  • About us
  • Privacy Policy
  • Disclaimer
  • Terms and Conditions
  • Contact

© 2021 Esports Grizzly - Your daily BITE of global esports

No Result
View All Result
  • Home
  • College Esports
  • Industry
  • Games
    • Call of Duty
    • Counter Strike
      • CS:GO Betting Sites
    • DOTA 2
      • Dota 2 Betting Sites
    • FGC
    • Fortnite
    • League of Legends
      • League of Legends Betting Sites
    • Mobile Legends
    • Overwatch
    • PUBG
    • Rainbow Six Siege
    • Valorant
  • Esports Betting Sites
    • Bitcasino Esports Review | Evil Geniuses’ Home Esports Bookmaker
    • Sportsbet.io Esports Review
    • Cloudbet Esports Review | Is Cloudbet Legit?
    • Dogecoin Esports Betting Sites
    • Luckbox Review (2021) – Is Luckbox Esports Safe?
    • Betway Esports Review
    • GG.Bet Esports Review | League of Legends, Dota 2 and CS:GO
    • Rivalry Esports Review
    • Pinnacle Esports Review
  • Consoles
  • Streamers
  • Q&A
  • Blog
  • Opinion
  • Newsletter

© 2021 Esports Grizzly - Your daily BITE of global esports

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.