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Published: March 7, 2022

Written by: Stefan Velikov

  • Activision Blizzard has announced that it will be donating $300,000 to help the suffering Ukrainian citizens
  • The company has condemned the horrors of the Russian invasion and has stopped selling its products in Russia
  • Activision Blizzard announced that it will not resume sales for as long as the war continues

Activision Blizzard has decided to help Ukraine with humanitarian relief and has vowed to stop selling its products in Russia until the end of the war.

Activision Blizzard Will Help Ukraine

Activision Blizzard’s name may have become synonymous with controversies but that doesn’t mean the company isn’t working to clear its image. As a way to express its solidarity with the suffering people of Ukraine, the company has vowed to provide $300,000 for humanitarian aid and has decided to cease selling its games in Russia.

The move follows an initiative that saw Activision Blizzard employees raise money to help Ukraine, which is currently being invaded by Russia. The company decided to match the donations of its employees at a two-to-one ratio.

The company has planned to provide further aid in the future and will organize other charities as well. Because of this, it has decided to raise the company matching limit from $1,000 to $10,000.

As the last sign of its disapproval of Russia’s actions, Activision Blizzard has opted to stop selling its products in the country. This decision extends to its games and products, as well as its in-game offerings. By doing so, the company joins the likes of Microsoft, EA, AMD, and Intel who have all vowed to leave the Russian market.

The Company Suspends Its Sales until the Conflict is Over

Daniel Alegre, the president, and chief operating officer of Activision Blizzard, spoke about the crisis, emphasizing how concerning the situation is.

“Our company’s commitment is to help those impacted by this terrifying violence and to provide assistance in every way possible. Today, we are announcing that Activision Blizzard will be suspending new sales of and in our games in Russia while this conflict continues,” Alegre announced.

Activision Blizzard has prioritized helping its own employees who have been affected by the war. Because of this, it has decided to lend a hand to its workers in Poland where many have vouched to help Ukrainian refugees.

“We continue to work with them [the company’s Polish colleagues] to find ways we can further assist this effort. We stand with the Ukrainian people and will provide updates on any new actions we take as this crisis continues to unfold.”

Sadly, the horrifying effects of the war have affected gaming and esports. Some fear that this may cause a divide between the broader world of professional gaming and the Russian esports teams.

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