Friday, January 27, 2023
No Result
View All Result
Esports Grizzly
  • Home
  • Industry
  • GamesUpdates!
    • Call of Duty
    • CS:GO
    • Dota 2
    • FIFA
    • Hearthstone
    • League of Legends
    • NBA 2K League
    • Overwatch
    • Rocket League
    • StarCraft II
    • Valorant
  • Esports Betting SitesNew
    • Bitcasino Esports Review | Evil Geniuses’ Home Esports Bookmaker
    • Sportsbet.io Esports Review
    • Cloudbet Esports Review | Is Cloudbet Legit?
    • Dogecoin Esports Betting Sites
    • Luckbox Review (2021) – Is Luckbox Esports Safe?
    • Betway Esports Review
    • GG.Bet Esports Review | League of Legends, Dota 2 and CS:GO
    • Rivalry Esports Review
    • Pinnacle Esports Review
  • Blog
  • Newsletter
  • About us
  • Contact
Friday, January 27, 2023
No Result
View All Result
Esports Grizzly
No Result
View All Result

fortnite-epic-games-avatars

Image credit: Epic Games

Fortnite’s Last Growth Trajectory Is Mobile Says Marketing Head

in Fortnite
May 11, 2021
  • The latest round of testimonies in the Epic v Apple case has revealed that Fortnite’s potential on console has been fully realized
  • The remaining growth vertical for Epic Games, in the words of the company’s marketing director, is mobile 
  • Epic Games has lost around 10% of its active daily players coming from iOS because of Apple’s removal from its store 

Fortnite has been able to reach its full potential on console devices, according to Epic Games’ marketing director Matthew Weissinger. Mobile is where the untapped potential is.

Consoles Are a Done Deal for Fortnite – Mobile Is Next 

Epic Games has reported that its flagship game, Fortnite, has reached its full potential on console as per statements delivered by the company’s marketing director Matthew Weissinger at the Epic vs. Apple antitrust trial.

Weissinger was taking a question from attorneys who asked if Fortnite is still looking to reach its full potential at any of the available platforms, to which Weissinger simply responded: “mobile.” 

He explained that the game had reached “full penetration” on console, and it was unlikely for Fortnite to become any more popular on consoles than it is now. However, mobile, on the other hand, provided the company with its biggest growth opportunity to date, Weissinger elaborated.

The economics behind mobile as a high-value platform is simple, he added, explaining that console and PC ownership was rarer than mobile ownership. He was asked to contextualize the iOS player base and provide information on how many people were playing from iOS.

Mobile Is the Next Frontier for Fortnite

Weissinger explained that there were around 2.5 million daily active users or around 10% of the 30 million active users daily. He volunteered that 2.86 billion hours were played on iOS devices from 2018 through August 2020 when the app was removed from the Apple Store, launching the present lawsuit. 

Weissinger confirmed that the removal had harmed Epic Games in many ways, including the complete annihilation of the iOS population and player base which was playing prior to the removal. He further explained that iPhones were more convenient than PCs and consoles, especially at specific times of the day, making it a preferred gaming device to some users.

He stressed that because of the abrupt disappearance of the app, social connections between players had been disrupted. As a reminder, the game was pulled off the Apple Store following an attempt by Epic Games to circumnavigate the 30% fee Apple charges all publishers on its store.

The development prompted Epic Games to seek its rights in court as it has been now since the antitrust trial launched last Monday. 

Tags: AppleEpic GamesFortniteLawsuit
Iwona BaluchbyIwona Baluch
Tags: AppleEpic GamesFortniteLawsuit
Home » Fortnite’s Last Growth Trajectory Is Mobile Says Marketing Head
ShareShareTweetShareSend
league-of-legends-clash-between-champions
Blog

Betting on League of Legends: Top 5 Sites to Wager Using Bitcoin

by Papa Bear
September 15, 2022

Few games have captured the hearts of the wider audiences quite like Riot Games’ masterpiece League of Legends has. The...

Read more
overwatch-female-characters
Opinion

Women in Esports: How Esports Are Moving Towards a More Inclusive Future

by Stefan Velikov
October 25, 2021

Gaming has long been regarded as something reserved for nerdy boys. As times change women join in on the fun...

Read more
v-bucks-currency-in-fortnite
Blog

Bitcoin Esports: Best Crypto Esports Betting Sites

by Alexander Todorov
January 23, 2022

Bitcoin esports betting is on the rise. The idea of placing wagers on your favorite esports teams is an experience...

Read more

Latest and Popular

How to Start an Esports Team
Fortnite

Destiny 2, Fortnite, and Fall Guys to Have a Massive Collaboration

by Stefan Velikov
August 25, 2022
fortnite-epic-games
Fortnite

Epic Games, Microsoft Raise $144 Million in Humanitarian Relief for Ukraine

by Stefan Velikov
April 6, 2022
fortnite-rocket-league
Fortnite

Fortnite Players Can Now Watch Rocket League Matches inside the Game

by Stefan Velikov
March 24, 2022
fortnite-championship-series-2022
Fortnite

Russian Players Are Banned from Fortnite Tournaments with Cash Prizes

by Stefan Velikov
March 11, 2022

Next Post
dawnbreaker-dota-2-character

Dota 2 Second Major Teams: Analyst’s Predictions

eSports Grizzly Mobile Dark
eSports Grizzly Mobile Dark

Content Categories

  • Blog
  • Call of Duty
  • College Esports
  • Consoles
  • Cosplay
  • Counter Strike
  • DOTA 2
  • FGC
  • Fortnite
  • Gaming
  • Halo
  • Hearthstone
  • Industry
  • League of Legends
  • Mobile Legends
  • News
  • Opinion
  • Overwatch
  • Popular
  • PUBG
  • Q&A
  • Rainbow Six Siege
  • Rocket League
  • Streamers
  • Uncategorized
  • Valorant

Recent Posts

  • Team Vitality’s Kaiser Shares His Thoughts on the LEC 2023
  • How Will Kiriko’s Latest Nerf Change the Way She’s Played?
  • Players Don’t Seem to Like League’s Patch 13.1B Yuumi Nerfs

About Esports Grizzly

We bring you the best Premium esports content from around the globe.

Our FREE weekly newsletter

Keep in the loop with our minimalist weekly newsletter. Subscribe today!

GET IN TOUCH

Esports Grizzly reports on the latest industry and gaming intelligence, Want to pitch in? Get in touch!

  • Home
  • About us
  • Privacy Policy
  • Disclaimer
  • Terms and Conditions
  • Contact

© 2021 Esports Grizzly - Your daily BITE of global esports

No Result
View All Result
  • Home
  • Industry
  • Games
    • Call of Duty
    • CS:GO
    • Dota 2
    • FIFA
    • Hearthstone
    • League of Legends
    • NBA 2K League
    • Overwatch
    • Rocket League
    • StarCraft II
    • Valorant
  • Esports Betting Sites
    • Bitcasino Esports Review | Evil Geniuses’ Home Esports Bookmaker
    • Sportsbet.io Esports Review
    • Cloudbet Esports Review | Is Cloudbet Legit?
    • Dogecoin Esports Betting Sites
    • Luckbox Review (2021) – Is Luckbox Esports Safe?
    • Betway Esports Review
    • GG.Bet Esports Review | League of Legends, Dota 2 and CS:GO
    • Rivalry Esports Review
    • Pinnacle Esports Review
  • Blog
  • Newsletter
  • About us
  • Contact

© 2021 Esports Grizzly - Your daily BITE of global esports

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.