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Published: July 3, 2023

Written by: Stoyan Todorov

  • New Jersey’s Division of Gaming Enforcement regulatory process for betting just finished
  • Esports Entertainment Group is one step closer to fully running operations
  • It will become yet another operator in the state’s growing esports betting field

New Jersey now has a new esports betting platform thanks to the efforts of the Esports Entertainment Group.

“Soft Play” Phase Concludes Successfully

In the last couple of years, esports betting has achieved massive growth in the USA. More and more states are making it legal for licensed operators to run operations on the state’s premises. This week, New Jersey, a state at the spearhead of this trend, has made another step toward allowing yet another operator.

The “soft play” testing phase of New Jersey’s Division of Gaming Enforcement regulatory process for betting in the state has recently concluded, announced the Esports Entertainment Group (EEG). The Company’s esports betting platform launched on Monday, allowing esports bettors from the state to wager on certain esports events.

EEG is the first operator to be granted the right to launch full esports betting operations in the state of New Jersey. The state’s decision goes with the policy it accepted last summer of investing in esports and esports betting for the region.

The EEG’s platform will let wagerers place bets on their favorite esports teams in real-time. The company claims this is part of a seamless and immersive experience of watching and wagering. Users will be able to place bets on games like Call of Duty, League of Legends, Dota 2, Overwatch, and CS:GO.

Grant Johnson, the CEO of Esports Entertainment Group, said that he is pleased with the completion of the soft play phase, as it is a testament to the company’s hard work. “As the first licensed esports-focused betting site in North America, we’re thrilled to fully launch the platform in New Jersey, one of the largest and most promising jurisdictions for sports wagering in the country,” he added.

More About Esports Entertainment Group

The company’s growth is generated by the rising popularity of esports and esports betting that have been seen in the past couple of years. EEG’s main goal is to “help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together.”

The company is also involved in traditional sports with partnerships with professional NFL/NHL/NBA/MLS teams. With offices in New Jersey, the UK, and Malta, EEG drives operations in various events and LAN cafes, giving it influence over the full-spectrum of esports and gaming.

With New Jersey’s Division of Gaming Enforcement’s decision, EEG is set to become another major operator in the state, rivaling operators like, whose application recently got approved by New Jersey.

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