- TV channel ES1 was chosen as World Pro Racing’s French broadcaster
- Representatives of both parties are excited to work together
- This is the second major deal ES1 has signed this year
World Pro Racing has chosen French esports TV channel ES1 as its official broadcasting partner in the country.
ES1 to Broadcast World Pro Racing in France
Television channel ES1 was chosen to be the official French broadcaster of World Pro Racing, an event organizer specialized in virtual racing. The deal will include the streaming of WPR’s championship that is set to take place later this year.
World Pro Racing always strives to strike a deal with the best broadcasters out there such as Motorport.tv, The Race and TVM Sports.
The CEO of World Pro Racing, Justin Mifsud, is delighted to welcome ES1 among its broadcasting partners.
“This is another milestone for WPR with ES1 joining our list of partners along with ESTV our exclusive OTT partner, motorsport.tv, The Race and TVM Sport. We have been pushing sim racing on OTT and TV platforms since last year and the strength we achieved in viewership is amazing. Our viewership is spread across the world and this means more exposure to the brand and the sim racing scene in general.”
Justin Mifsud has previously spoken with Esports Grizzly about World Pro Racing’s goals and objectives. You can read the article here.
In return, ES1’s head of programs Nicolas Gicquel, confirmed his party feels the same. Gicquel is excited to grow the popularity of esports together with World Pro Racing.
“This partnership with WPR is a perfect demonstration of how esports is getting more and more mainstream, reaching a larger audience. ES1 is really proud to be the official TV broadcaster of the World Pro Racing competitions for all the French-speaking countries who will discover these high-quality events.”
Esports Expand to Television
ES1 is the first television channel in France that is solely dedicated to esports. The deal with WPR is the second for the year, following one with Ligue 1 Uber Eats’ eLigue season.
Esports have been steadily entering the mainstream, just like Nicolas Gicquel expected it. Recently another esports-dedicated TV called eSports ONE (to not be confused with ES1) grew its popularity by becoming available in Sweden and Norway. As esports continue expanding we can expect to be seeing more channels dedicated to them. The Olympic Virtual Series, officially licensed by the Olympic Committee, is sure to help to that ends.
