- Bitcasino joined forces with the famous esports organization Evil Geniuses
- The deal will boost fan engagement and bring exciting new content for EG fans
- Management of the two organizations are excited about the latest deal
Bitcasino and Evil Geniuses inked the esports industry’s first crypto-based digital partnership. Under the deal, EG will promote Bitcasino by placing the company logo on their jerseys. Additionally, the deal will bring exciting new content and boost fan engagement.
Bitcasino Teams up with Evil Geniuses
The pioneer of Bitcoin gambling in the casino industry, Bitcasino inked an agreement with one of the most famous professional esports organizations in the world – Evil Geniuses (EG). The deal marks the esports industry's first crypto-based digital partnership. Under the agreement, Bitcasino's logo will be featured on EG jerseys within CS:GO, Dota 2, FGC, and Creator rosters.
The partnership will also help EG engage with its fans via exclusive content. The deal will bring a new free-to-play game created exclusively by Bitcasino for EG. Additionally, upon the start of the Blast Premier Fall Showdown season, EG players will wear jerseys featuring Bitcasino's logo on their right sleeve.
The Partnership Brings Exciting Fan-Engagement Opportunities
Commemorating the deal, a custom CS:GO map was created. The map will feature familiar B-Site locations and players will have to race against the clock in a series of mobility obstacles as well as accuracy challenges. Besides streaming by EG CS:GO players, the map will be available for download by players on Steam. The innovative map and challenges were designed especially for Bitcasino and were tested by Tarik Celik, EG pro and content creator. Additionally, the new deal will bring content series headlined by EG Dota 2 and CS:GO players. They will review videos with the funniest moments or best plays submitted by fans and react to them.
EG Is the Perfect Partner for Bitcasino
Evil Geniuses' director of corporate partnerships, Brian Millman, outlined that EG has always been a “trailblazer within the esports.” He added that by teaming up with a pioneer like Bitcasino, EG reaffirms its commitment to engage with its fans in innovative ways.
“We love Evil Geniuses' passion and forward-thinking approach to everything they do.” Kaupo Kangro, head of Bitcasino
Bitcasino's head, Kaupo Kangro, said that the company loves EG's forward-thinking approach and passion. He acknowledged that EG has been “changing the game for more than 20 years,” which made it the perfect partner for EG. Kangro said that it is an honor for Bitcasino to see its logo on EG's jerseys. He did not miss saying that as true pioneers, EG also shares Bitcasino's “values for fun, fast and fair gaming.“
