- The organizer renews many old contracts and makes new ones
- BLAST will broadcast CS:GO tournaments in 25 different languages
- In 2021, BLAST recorded 60 million hours watched
Leading CS:GO tournament organizer BLAST widens its broadcasting horizon by signing 35 deals worldwide.
BLAST Signs a Series of Lucrative Deals
BLAST Premier is one of the world’s leading CS:GO event organizers. Recently the company has revealed a large expansion to its operations. It will soon broadcast in 25 different languages in over 130 territories, all thanks to 35 global media rights deals.
“Featuring a combination of the world's leading TV networks and online platforms, BLAST Premier's broadcast will cover all major esports regions around the world ranging from North America, LATAM, Asia, the Nordics, and CIS among others,” says BLAST in their official statement.
The company managed to reach this vast territorial reach through the signing of an array of new media rights deals with multiple leading media outlets, as well as the renewal of older contracts. Some of BLAST's partners include the online service WePlay (Russia), TV network Astro (Asia), OTT service StarTimes (Africa), and public broadcaster TV2 (Denmark).
“We are delighted to start the 2022 season with the widest distribution in our history,” said VP of Distribution and Programming at BLAST Alexander Lewin. “Blast Premier has been on a path of rapid growth since inception two years ago and is now available in over 25 languages worldwide.”
BLAST Is One of the Leading World CS:GO Organizers
BLAST’s deals mark a pivotal moment for the company’s development. Lewin said he is thrilled to extend BLAST’s relationship with most of its existing licensees, as well as welcome new partners to the BLAST family.
The company has existed for a relatively short time, with the global Counter-Strike tournament series being founded in early 2020. For the past two years, the organizer has grown very fast, becoming one of the most prominent esports events in the world. In 2021 the tournament reported 59.37 million hours of overall watch-time, with a 30% increase in viewers compared to 2020.
BLAST organizes seven premier events every year. In January 2022, the organizer announced its schedule for this year’s competitive CS:GO season. Up to 32 of the best teams from all around the world can compete for a part of the combined prize pool of $2,475,000. With so many events broadcasted to an even wider audience, BLAST is surely going to remain the leading CS:GO tournament organizer and broadcaster.
