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Published: September 17, 2021

Written by: web developer


  • Top TikTokers Charli and Dixie D’Amelio will collaborate with MyMuse for a new TikTok contest
  • The contest will see numerous young talents unleash their creativity in hopes of getting more exposure
  • The top five placing contestants will get a share of the $100K prize pool

The TikTok celebrities Charli and Dixie D’Amelio have launched a contest that will help smaller content creators gain exposure on the platform.

The MyMuse Contest for TikTok Content

Famous TikTok content creator sisters Charli and Dixie D’Amelio have announced a new contest that will give chance to smaller creators to prove themselves and rise above their peers. The two top TikTokers will provide the five top-placing participants with a share of the $100K prize pool.  

The announcement was made on September 15 during an episode of The Ellen Show. Charli and Fixie began by revealing that they have joined forces with the drink brand MyMuse to create “The Inspiration Foundation”.

The Inspiration Foundation’s aim is to find new talents and help them make it big through sponsorship and mentorship. The aforementioned $100K contest is just the first step in a line of initiatives that the foundation has planned.

The rules of the contest tie in with the theme and the sponsor – participants have to make a creative and engaging TikTok clip that includes a bottle of MyMuse in some way. Contestants are encouraged to show creativity in the way they introduce the bottle. They can illustrate it, use it for a DIY craft or do all kinds of shenanigans with it – it’s entirely up to them and their imagination. The length limit of the clip is between 20 and 30 seconds.

Participants have to publish the video on the platform, tag MyMuse’s official TikTok mymuseorganic, and mark the clip with #mymuseinspo and #contest hashtags. People who want to unleash their inner creativity can read more on MyMuse’s official website.

Charli and Dixie – Using Their Popularity to Elevate Others

Charli and Dixie are not just any popular TikTokers. In fact, Charli is currently the most followed TikToker on the platform with ? whopping 124.4 million followers. Dixie doesn’t line on second place but she still makes it to the top 10 with 54.9 million users.

The two sisters’ content has become an influential driving force on the trendy platform which has yielded them a whole reality show that follows their family’s lives.

Charli and Dixie’s new initiative is a kind gesture to all new TikTok users who have great ideas but still lack the money, exposure, or experience to make them a reality.

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