- Activision Blizzard is confident that Call of Duty: Mobile will surpass $1 billion in consumer spending in 2021
- The company's strong results with the game are driven by a new release in China which debuted in December 2020
- Activision Blizzard continues to push forward with more titles adapted for mobile gaming and targeting new regions
Activision Blizzard is confident that Call of Duty: Mobile can surpass $1 billion in consumer spending in 2021, boosted by the game's presence in China.
Call of Duty: Mobile Readies to Set Another Record
When Blizzard pitched Diablo Immortal as the next installment in the popular franchise, the public booed the visibly reluctant on-stage presenter. Yet, venturing into mobile space was not done on a whim and Activision Blizzard's Q2 earnings call is proof of that.
During that call, the company explained that Call of Duty: Mobile is well on track to hit $1 billion in consumer spending in 2021. That is a noteworthy milestone. Activision Blizzard was able to successfully position the game in China in December 2020, leading to a bigger player base and a bigger revenue stream.
Activision Blizzard president and COO Daniel Alegre reassured that the company is not expecting Call of Duty to thrive on old laureates and outlined a series of forthcoming improvements, modes, maps, and seasonal events coming during H2 2021.
Activision Blizzard introduced the United Siege mode which came with a side dish of undead armies in the complementing Zombie mode. “Our team continues to enhance the game, building on learning from player data and leveraging over 15 years of Call of Duty content to deliver increasingly compelling content and driving greater player investment over time,” Alegre said in his address.
Mobile Development Going Strong in Activision Blizzard
The development of the Call of Duty: Mobile franchise has been moved to a new studio in Santa Monica and has pulled in help from Activision Shanghai and Beenox. The companies are reportedly working on a Warzone Mobile game, which will complement the growing list of titles Activision Blizzard is looking to launch on mobile.
The company said that Diablo Immortal is also well on track to release in H1 2022 and that the company is also working to develop “Warcraft mobile experiences,” which will be announced soon enough. These most likely announcements will come during BlizzCon 2022, a global event that is replacing the now canceled BlizzCon 2021.