Esports logos are an important part of the esports ecosystem. They are a claim to greatness, a stake in the future, and the opportunity to realize an immense potential – not to mention a good financial opportunity. That is why teams, old and new, always strive to spend a pretty penny on their esports logos.
A professional logo paired with the right performance could lead to new opportunities for players and business ventures. The examples of these are many, from Team SoloMid (TSM FTX) to Evil Geniuses to Team Liquid. Now, it's not that these organizations succeeded because of their logos.
Yet, all of them have spent no small amount of money on polishing the look of their brand with the esports logo, one of the focal points of this. If you have an esports team and want to have your own logo, the lines below will help you with that and more.
Esports Logos, Where Do They Come From?
There are many ways to secure a professional esports logo. Some teams use logo templates to quickly bang together something they can be associated with. However, creating the perfect esports logo is no trifling matter, mostly because many logos are very similar.
They tend to have a strong presence, but then again, naming your name after something and then capturing its essence is a challenge in itself. There are many things that come into play here, including the style, graphics, fonts used, and how the whole team feels about it.
Respective owners will also have a say. But, instead of using a template to create a logo, we recommend turning to a designer for help. It's okay not to be able to create a professional design. However, this doesn't mean you should skip on the opportunity of acquiring a great logo all the same.
Hire a Designer for the Best Logo Designs
The best thing you can do is hire a designer who will create a logo to your specifications. It will be a high-resolution logo that the designer can customize to your preferences. Having a real person work on your logo will give you the flexibility that no template could.
Impressive logos are sometimes very simple, but having that human touch to smooth over potential wrinkles is precisely what will make all the difference. A designer can create a unique style that will best capture the essence of what you stand for. We strongly recommend putting the idea of using automated software or templates to build your logo and trust a good designer instead.
Where Do I Find Esports Logo Designer
For someone who is new to esports logo designs, you will probably wonder where you can find a trusted individual to create your esports team identity. There are at least several online platforms that reunite many talented individuals who are capable of producing eye-catching logo designs. We recommend using the following:
- Upwork: Upwork is one of the best places to look for any type of professional. The platform puts a great emphasis on protecting consumers, and it allows you to negotiate clear and fair terms to any deal. You can introduce a milestone with the payment that the designer will receive once the task has been completed.
- Freelancer.com: Freelancer.com is great because it allows you to canvass public opinion and pick from people who are competing for your project by doing quick mock sketches. This platform could be better if you are looking for logo ideas submitted to you directly.
- Fiverr: Fiverr is fully focused on allowing you to run various small-time gigs and job offers. In many ways, this website is the perfect hunting ground for a logo designer.
There are other possible platforms to explore. If you were to visit Reddit and ask for an esports logo design, there would be a good number of individuals who will be able to show you their work and give you an idea of what your esports logo may end up looking like least in style. With just a few clicks, you can get tons of excellent ideas.
Set the Logo Contract Right
With so many opportunities, it's best to canvass and ask around. Don't jump on the first offer, but rather collect a stock of talented designers and then pick one. We recommend following a few simple tips in order to guarantee that your logo will be executed smoothly – from the drawing board to realization to final tweaks. Here is a list of things to do:
- Pick a designer whose logo design work you enjoy
- Discuss your logo ideas with the designer
- Agree on a few concepts
- Negotiate a budget and a price*
- Agree on post-edits
*Designers will usually ask for a budget and then seek to set a limit on the post-production edits; they have to do some tweaks that do take time. It's best that you set these details to make for the smooth running of the contract.
Enthusiastic esports team owners may ask for a little too much on a little too tight of a budget. It's important to be respectful of other people's work and realize that their work will cost you. However, creating an esports logo for your team that pops is important, but it will usually come at a price.
How Much Does Esports Logo Design Cost?
Anything from $50 to $500, and more. The ones that cost $50 are usually based on templates that a designer modifies very quickly. They can customize it to your liking, but you may end up playing against a team that has a very similar logo to yours. We think that if you want a full set of brand assets, though, $500 is a fairly good price to pay.
This includes icons, social media assets, and other graphics paraphernalia that can help you build up your brand identity. Remember, your esports logo is a summation of your overall identity, and it doesn't just have to do with you competing in a game.
Your team's social media handles will have the same logo, and it will be your overall identity. Therefore, paying anything between $250 and $500 if you are serious about your team's future is reasonable and even cheap. If you are starting on a budget, there is no shame in going with the cheaper ones. They are still good.
Just ask for some small tweaks and several resolutions to fit Facebook, LinkedIn, and Twitter handle. It shouldn't take the designer more than a minute or two to render the appropriate formats. One last tip is to always request your logos in .png or even vectors. This way, you will be able to re-work it or have another designer work on the logo. That is why logos that you exclusively acquire the rights of are usually a little more expensive.
Should You Use an Esports Logo Maker?
An esports logo creator is actually a good idea. It's cheap, easy to use, and comes with many logo templates. If you are completely new to esports and logos, it's a good idea to have a look at such a tool. Make sure you visit some of the more reliable ones, though.
Usually, you want to opt for an esports logo maker that will offer you plenty of customization options. The good news is that most of these websites will allow you to start creating your logo in no time. Some even offer a dedicated app, and you can further sign into an account and browse previous assets you created.
An esports logo maker is a huge help when you are looking to quickly craft a number of assets or simply brainstorm ideas. We feel a logo maker can be a good start but do consider hiring a professional designer as well. Keep in mind that a logo maker may charge you some money to allow you to withdraw your asset. This is usually much cheaper than a designer, though.
Esports Logo FAQs
How much will my esport logo cost me?
Anything between $50 and $500. Logo prices are subject to negotiation, and you can usually get a good price for any product. There are plenty of platforms to use and find people willing and capable to help.
Can I use an esports logo maker?
Yes, a gaming logo maker can help you get fresh ideas, put some concepts into practice, and generally get a very good idea of what to expect.
Is the designer logo the best?
Not necessarily. However, there are many reasons why a designer is often better. A designer can help you adjust your logo, create icons and other graphic materials that you can then use across social media for additional visibility.