- BLAST Premier will continue to rely on DouYu as its main broadcasting partner in China
- The partnership will also benefit streaming platforms Huya and Bilibili BLAST will also use DouYu’s assistance in setting up its Fall Qualifier
DouYu and BLAST Premier continue to strengthen ties with a new partnership that will build upon the existing relationship.
DouYu Renewed as Broadcasting Partner for BLAST Premier
Esports is a global phenomenon, and nothing quite exemplifies that like the partnerships that crisscross the globe. Carmakers have numerous ties with Chinese esports and gaming and so do many other big brands in the West.
BLAST Premier is now renewing and expanding its media rights deal with DouYu, a Chinese live-streaming giant, for an opportunity to continue bringing competitions to existing and new audiences.
As a result, DouYu will be the tournament organization’s official live streaming rights host throughout the BLAST Premier 2021 season. The streaming rights will extend to Huya and Bilibili as well.
DouYu will also assist with BLAST Premier’s ambitious entry in the country by helping the company launch its Chinese BLAST Premier Fall Qualifier. Welcoming the news of the partnership, BLAST VP of Distribution and Programming Alexander Lewin said that the company was happy to deepen its ties with one of the biggest broadcasters, part of a broader strategy for the company.
“DouYu’s esports expertise and fantastic reach will continue to provide BLAST Premier’s fanbase in China with the very best Counter-Strike entertainment. We are looking forward to working with the Douyu team on the Chinese Qualifier and welcoming CS:GO teams from China into the BLAST universe.”
BLAST Continues to Find New Ways to Engage with Fans
BLAST is doing well in terms of expanding its offer. The company has looked into numerous ways to strengthen its presence in competitive video gaming and push for broader coverage of Counter-Strike: Global Offensive (CS:GO), its premier title.
BLAST has similarly expanded into Dota 2 as another worthwhile game worth covering. The company also now streams CS:GO events in Canada, India and Lithuania as some of the latest regions that will benefit from coverage.
This comes at a time when BLAST is also returning to live crowds and exploring a special series of CS:GO collectibles in the form of NFTs. The latest partnership with DouYu brings the media rights partners to 35.