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Published: June 29, 2021

Written by: web developer


  • 100 Thieves will be launching the Foundations merchandise line
  • It will include all kinds of apparel and will always be available, unlike the organization’s other collections
  • The foundation goes live on July 3. 

Esports organization 100 Thieves will be releasing its first-ever always-on apparel collection called Foundations. 

Foundations Become 100 Thieves’ First Unlimited Collection

The esports organization 100 Thieves is popular with its varied partnershipsinitiatives, and last but not least, merchandise. Over the years, the organization has released a number of different apparel lines. However, they all have had one in common – they were all limited edition. This will now change for the better as 100 Thieves have just announced their newest unlimited edition batch of branded clothing. 

The line will be called Foundations and will always be available for purchase by the organization’s most fervent admirers. New stock will be made once the available is exhausted and thus, fans will be less pressured to immediately take out their wallets. Moreover, this will be a welcome edition for future fans of the organization who would have otherwise missed Foundations. 

Foundations Will Include Varied Clothing for All Occasions 

The apparel line itself includes all the usual clothing pieces: socks, pants, shorts, tops, hats, t-shirts, sweatshirts, and even a striking windbreaker. All pieces are available in several colors and include 100 thieves’ logos.  

Matthew “Nadeshot” Haag, 100 Thieves’ CEO, spoke about the process of designing the collection in a promotional video. He revealed that it was an arduous process, especially considering it’s the organization’s first always-online of merchandize. 

“Trying to create an entire line of apparel that was always available seemed like a very difficult task, but we took it day by day. We had a very talented and experienced staff that could help shape the vision.”

The Foundations apparel line will be available starting July 3 on 100 Thieves’ official website. 

100 Thieves’ decision to launch an unlimited merchandise collection is welcome. This way, the first-come, first-served rule will be avoided, and all of the organization’s fans will be able to get their hands on 100 Thieves’ sweet new apparel. 

Fashion has been steadily making its way in esports through numerous organizations’ various initiatives and merchandise collections. Recently Riot Games released a new League of Legends–inspired collection for fans of the game. At the same time, Esports Fashion Group is preparing a big Esports Fashion Week event that will serve as a platform for all clothing designers who make apparel targeted to the gamer demographic.

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